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Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

  • Six Questions to Build a Sales Story – SCCMH [Podcast 150]

    Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…

  • Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

    Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field. Check out the Facebook Group – Sales Copy Writing and Content Marketing…

  • CARVER Method for Business – SCCMH [Podcast 148]

    Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well. CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business but also the business market and competitors? Let’s put…