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Hacking Together A Million Dollar Sales Story With 6 Simple Questions

The first time I ever saw anybody teach how to write a 1-page sales letter, the most important thing the speaker said was “Start with a story!”

Great advice, but….

I didn’t have the money to invest in his course to learn how to tell that story.

But I saw the value in figuring it out how to tell a great story…

At the time, I was selling a book that explained how I was able to sell two of my houses without an agent in 30 days – at the SAME time.

I had the results my customers wanted, I just needed to tell the story that would make them relate to me (and want to buy).

With nothing to lose, I decided to focus on the emotional aspects of the story. I focused on how I felt throughout the process. I framed my story around the challenges I faced, the fears I overcame, and the lessons I learned.

The results were absolutely transformational.

I had cracked the code! By switching to a one-page sales letter infused with my heartfelt story, sales went up 250% OVERNIGHT!

And now it’s your turn…

Because I’m going to show you how to hack together your own great sales stories with just 6 questions.

You don’t need to be a great writer to tell a great story.

You just need to answer six powerful questions. That’s it.

This is what I call copy hacking a story – taking the emotional arc of storytelling and plugging it into a simple, repeatable system that turns any moment into a message that moves people to buy, try, click, sign up, or jump on a Zoom call with you.

Whether you’re writing sales letter, an email, recording a reel, or opening a webinar…

Your story can hook your audience, build belief, and lead to action – in just a few lines.

So let’s dive in.

The 6 Story-Hacking Questions

These six questions are the bones of ANY powerful sales story – a story that doesn’t just entertain, but persuades:

Character – Who are the main characters in this story?

Context – What’s happening, where, and when?

Conflict – What challenge or problem are they facing?

Climax – What happens at the moment of highest tension or insight?

Closure – How did it resolve? What was the transformation?

Conclusion – What lesson was learned – and what should the audience do now?

That’s it. Six questions. One powerful, persuasive story.

Example: Filling in the Questions

Let’s say you’re a real estate coach helping agents get more listings. Here’s how you might fill in the 6 questions:

Character: Jessica, an experienced real estate agent

Context: It’s Q2, and her business is slowing down

Conflict: She’s spending money on ads that aren’t getting results

Climax: She discovers a free training that promises 2 appointments without paid ads

Closure: She tries the method and books 3 appointments in one week

Conclusion: The lesson: you don’t need big ad budgets – just the right strategy. CTA to join the free training.

Turning All That Into An AI Prompt

Now, you can feed this into an AI chat tool like this:

Prompt:
“Write a persuasive, story-driven piece using the 6C framework below. The goal is to connect with [experienced real estate agents] who are tired of wasting money on ads, and invite them to a free training on how to book 2+ listing appointments without spending on advertising entitled ‘Get 2 Listing Appointments This Week – Without Spending a Dime on Ads.’.

Character: Jessica, an experienced real estate agent
Context: It’s Q2, and her business is slowing down
Conflict: She’s spending money on ads that aren’t working
Climax: She finds a free training that offers a better way
Closure: She tries it and books 3 appointments in one week
Conclusion: The lesson: you don’t need big ad budgets – just the right strategy. CTA to join the free training.

Note: don’t include the section headers in your response”

(SIDE NOTE: Don’t believe me? Copy and paste that prompt into your favorite AI Chat Bot and see if it doesn’t create a killer little story in about 30 seconds flat!)

Quick Story Output Example

Jessica was no rookie. She’d been in real estate for over 7 years – a top producer in her market. But lately? Everything felt off.

It was the start of Q2. She’d just dropped $1,200 on another round of ads – and didn’t get a single call. Her confidence was shaking. Her pipeline was empty.

That’s when she saw a free webinar titled: “Get 2 Listing Appointments This Week – Without Spending a Dime on Ads.”

Skeptical, she clicked anyway.

What she learned shocked her. It wasn’t about doing more. It was about doing it smarter.

By the following week, Jessica had three appointments booked – all organic.

The takeaway? You don’t need more budget – you need a better approach.

Want to learn what worked for her? Register now and get the system for yourself.

Your Turn

Plug your own story into those six questions. Or, use this framework to tell your client’s story. Because when people see what’s possible for someone like them… They start to believe it’s possible for them, too.

And belief is where buying begins.

If you are serious about increasing sales, you must master the art of persuasive storytelling.

At CopyandContent.AI, you can now access the 6C’s Story Genie — a simple tool that distills the timeless structure behind every powerful sales narrative.

This is not theory. This is tested, structured communication that works.

Visit CopyandContent.AI and see how effortlessly your next sales story comes to life.

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One Thing That Moves Money: Stories

Let’s be real for a moment. Most people suck at telling stories that actually sell.

This tool changes that. 

You give it a moment. It gives you a money-making message—with all the juicy parts built-in (emotion, conflict, proof, boom). 

I shot a demo so you can see how fast and easy it works. Watch it below – This thing’s wild!