Category: Weekly Updates

  • What Makes A Great Professional Bio?

    (For Social Media, Your Website, Or Even a Speech) Go to Google, social media, and even AI and ask how to create an amazing bio and you’ll get a wide range of tactics and advice. Most of it rehashed… much of it sounding like the same AI bot wrote all of it and everyone went…

  • Weekly Update – September 4, 2024

    Article of the Week Classic Country Song Transforms Your Social Media Strategy! (Works even if you hate Country music!) How a classic country song holds valuable lessons for your social media strategy… Why prioritizing your audience’s stories over your own leads to deeper connections… The secret to transitioning from casual conversation to making the sale……

  • Weekly Update – August 28, 2024

    Article of the Week Your 1-Sentence Bio vs. Elevator Speech (What They Are, Why They Matter… and WHY You Should Care!) “What do you do?” I was standing in the hallway at a big conference last week, and a huge group of people were walking by. Everybody was in a rush, heading to their breakout…

  • Weekly Update – August 21, 2024

    Article of the Week Customizing Your Offer Stack For Maximum Profit Your “offer stack” is the collection of deliverables that someone gets when they take you up on your offer. Think of it as a combo meal at your favorite fast-food joint, except instead of fries and a drink, you’re handing out tools, resources, and…

  • Weekly Update – August 14, 2024

    Article of the Week How to Get Your Ideal Customers To Buy, Try, Sign Up or Click! (Understanding the Psychology of A Great Call To Action) The “call to action offer.” What is it, why does it matter, and how can you use it to get customers and potential customers to do what you want…

  • Weekly Update – August 7, 2024

    Article of the Week Your Million Dollar Bio (Five Key Ingredients for Any Media Profile That Sells) Creating a compelling social media bio is essential for anyone aiming to connect with a niche audience. Your brief “bio” serves as your digital handshake and often forms the first (and only) impression potential clients or partners will…

  • Weekly Update – July 31, 2024

    “Biggest Mistake I Ever Made With An Offer” (How I Lost $1,000,000 by Ignoring This Simple Sales Strategy-Don’t Make My Mistake) Discover the simple tweak that could have added $1,000,000 to my bank account… Why waiting to optimize your funnel is costing you more than lost income… How a $29 eBook and a $50 skyrocketed…

  • Weekly Update – July 24, 2024

    Top 5 Lessons from My Best-Selling Offers Creating irresistible offers that drive sales is as much art as it is science. Crafting the ideal offer is about strategy, psychology, and a sprinkle of creativity. Based on the success we’ve achieved with some of our best-selling offers of all time, here are my top five lessons…

  • Weekly Update – July 17, 2024

    The Psychology Behind Every Outrageously Profitable Offer Stack! (What Makes An Offer Stack Work So Dang Well… No Matter What You Sell!) An offer stack is a collection of items that make up the total offer in your sales funnel. A great way to look at it is to think of it like a goodie…

  • Weekly Update – July 10, 2024

    Article of the Week The Art of Assembling an Irresistible Offer Stack That Makes BIG Sales (NO matter the economy, the market, or the price!) One compelling offer can literally change your life! It certainly has for me over the years! I’m a little shocked to see this list of offers that is by NO…