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The Hero’s Journey Wizard Walk-Through – SCCMH [Podcast 32]
Check out this podcast as Jim Edwards walks us through a new wizard he is creating / fine tuning on the Hero’s Journey with podcast partner Stew Smith! This is a great way to make a video, blog post, email, or social media post to get people to understand more of who you are. The Hero’s…
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When Facebook Ads ARE NOT The Solution – Know Your Market – SCCMH [Podcast 31]
Jim Edwards and Stew Smith discuss a question from a medical professional about marketing his concierge service. There are some things that we should realize that social media cold traffic may not be the best bang for your buck with advertising. Check out this interesting discussion concerning building a new service for your business. Follow…
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What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]
Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them? Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy. Follow…
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Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]
The irresistible offer factor formula: PP / P factor = IOF (Irresistible Offer) Payoff and Promise divided by Pain Factor = Irresistible Offer P factor = Time, Effort, Resourses, and Skill – Watch and learn how to re-think salescopy into a short framework that is easy to follow. Follow us on the Salescopy and Content Marketing Hacks…