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Testimonials – SCCMH [Podcast 12]
Types of testimonials 1 – results oriented from your products from customers Prove to future customers that you have what they need AND it works! 2 – Endorsement of you or your company 3 – Celebrity or expert endorsement We all need proof that our products and services work and we need to know they work prior to…
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The One Time Offer – Do Them! – SCCMH [Podcast 11]
Jim and Stew discuss the importance of adding a One Time Offer to your sales page. Also discussed is the differences of the One Time Offer, Order Bump, Cross Sell, and Back End Offer – Jim shares how you can do them all with a video or sales copy text. Tips on the One Time…
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Testing Your Sales Copy – Bettering Your Best – SCCMH [Podcast 10]
Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME. For instance, make only ONE CHANGE: Test a headline or…
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Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]
Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting. A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about yourself – Talk TO the customer 4…