Let’s get one thing straight: planning a funnel in a single day is a trap for most people – not because speed is bad, but because they plan the wrong things.
Too many people mix up planning their funnel with actually creating it.
They think that a quick afternoon can whip up a money-making machine. Newsflash: it can’t.
Sure, you can sketch things out on paper or a whiteboard, but if you don’t understand your audience or the core of your offer, all that scheming about your funnel is just hot air. It’s like building a sandcastle without knowing where the water is or if the tide is coming in.
So, how do you go about planning a funnel that actually works?
First off, you’ve got to nail down who your audience is – really nail it! This isn’t just about figuring out what keeps them up at night. That’s a good start, but you need to get into the nitty-gritty.
What identity do they want? What transformations are they after? Their short-term desires, long-term goals, fears, and misconceptions – all of them matter.
The clearer your understanding, the better you can target your offer to make an emotional connection. The more you know what makes them tick, the stronger your funnel will be when it comes time to sell.
Next comes the promise.
What is the main result you’re going to promise them? What problem do you plan to solve, or which desire will you satisfy?
No matter whether you solve a problem or satisfy a desire, you need a killer promise that lights a fire under your people – that makes them think, “I need this now!”
Once you’ve locked in your promise, think about your offer stack.
What will you include in your main offer deliverables? What bonuses can you throw in to overcome objections? This is enough work to fill a single day, and trust me, it’s far more valuable than plopping down at your computer and cranking out a half-baked sales letter using a chatbot. A snazzy sales pitch won’t do jack if you’ve got a crap offer (or, more likely, no offer).
I’ve seen too many people sidetrack themselves and waste their time trying to set everything up in one go – funnels, emails, workflows, all that technical jazz.
TRUTH: An amazing offer, even with mediocre copy, can crush it.
TRUTH: A lousy offer paired with the best sales copy in the world is still junk.
So, spend your time where it counts. Get your audience and promise nailed first, and then worry about the nuts and bolts mechanics. (Heck, you can hire someone to do all that FOR you!)
So, if you’re dead set on planning your offer in a day, here’s the game plan:
- Kick off your day by deep-diving into who you’re selling to.
- Find that single biggest promise that could make them shout, “Take my money!”
- After lunch (or maybe a strong coffee), pivot to crafting your offer stack. (Make sure it’s so enticing that they’re ready to throw their wallets at you.)
This isn’t a simple task, but if you tackle it head-on with this approach, you’ll be way ahead of the game once you start creating the actual funnel.
By the way… here’s what experienced marketers know not to do.
❌ Don’t Confuse Planning the Funnel with Building the Funnel
This is the fastest way to waste a day.
Sketching pages, mapping emails, and wiring tools feels productive – but it’s not planning. It’s premature execution.
❌ Don’t Assume You “Know” Your Audience Just Because You Know Their Pain
Knowing what “keeps someone up at night” is only the start.
Experienced marketers know that pain alone doesn’t drive buying – identity and transformation do.
❌ Don’t Write Copy Before You Lock in the Promise
A funnel doesn’t fail because it’s missing pages or an order bump.
It fails because the promise doesn’t hit your audience smack in the face!
❌ Don’t Treat the Offer Stack Like an Add-On
Bonuses aren’t decorations… They’re objection handlers.
❌ Don’t Start with Copy or Tech to “Save Time”
Using AI to crank out a sales letter before the audience, promise, and offer stack are clear and compelling doesn’t save time – it wastes valuable time.
What Experienced People Actually Do in One Day
They don’t build. They decide!
They leave the day with:
- A clearly defined audience identity
- One life-changing promise
- A strategically stacked offer
That’s real progress.
Planning a funnel in one day isn’t about speed… It’s about avoiding the wrong work early.
That’s the difference between people who’ve done this before – and people who just sound like they have.
Great offers aren’t written, they’re engineered.
That’s exactly what CopyandContent.AI was built to help you do.
Stop guessing what to say and who to say it to.
Use CopyandContent.AI to clarify your audience, promise, and offer stack — fast.
Happy New Year! Here’s to smarter decisions, stronger offers, and a year that converts.
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