Create your content and copy faster and easier than you every dreamed

Latest Posts

That Time I Paid Off My House With A Product Launch (To A Small List)… and What You Can Learn From It

I remember the day I launched my first BIG product with a mix of excitement and dread. My goal? To use the profits to pay off my house. I had a VERY small email list at the time, but I was determined to make something happen. I knew that a successful product launch was not just about the number of people on my list; it was about the value I offered and the strategy I used.

A 3-Part Plan

I developed a three-step plan for my launch: “It’s coming,” “It’s here,” and “It’s getting ready to go away.” This structure helped me build anticipation and keep my audience engaged. I worked hard at creating buzz and excitement, even though I was starting with just a handful of curious subscribers. As I prepared my emails and website posts (this was PRE-social media and even blog days), I put myself in the shoes of my ideal customer. I spent a lot of time thinking through what they would need to see or hear to convince them to buy.

Launch Day

On launch day, something very interesting happened. As part of the pre-launch lead-in, I told my audience to be on the lookout for an email at noon. But my email server started acting up. Noon passed and suddenly, my inbox filled with messages from people eagerly waiting. They were reaching out, asking, “Are you going to send that email?” That’s when it hit me – I had people waiting to see my offer… the pre-work worked! They were actively engaged! My heart raced. If they cared enough to reach out, maybe this launch could actually work.

Pre-Launch Matters

Looking back, I realized that most people underestimate the amount of pre-launch work that needs to be done. They throw out a single email, cross their fingers, and hope for the best. What I discovered was this: the majority of sales often come in the final moments of a launch, often from that last email.

I discovered that true success comes from consistent engagement and messaging over the entire launch timeframe. I ended up sending nearly 20 emails during my two-week launch period, and that persistence paid off.

Bottom line: the work before the launch is the most critical!

Urgency Drives Sales Over The Finish Line… With a WARNING

I also learned an important lesson about urgency. In my initial excitement, I promised my audience that my product would never be sold again after the launch. This approach brought in great sales, but I later regretted that decision. I had a great product and could have sold a LOT more of it (7 figures), but I had to honor my promise to never sell it again. I realized I could have created ongoing excitement through timed bonuses or unique offerings instead of locking myself into an all-or-nothing deadline.

That deadline was a “sugar rush” that paid off short term but cost me over the long term.

Profit From My Lessons Learned… And Do Even Better

So, if you are gearing up for a product launch, take this advice to heart:

Plan thoroughly and work that plan.
Think through the objections your customers might have and address them head-on as part of the marketing process.
Create urgency in a way that doesn’t limit your future opportunities (timed bonuses, not an all-or-nothing never-sell-it-again offer).

The Bigger The Value – The Higher The Potential Profits

The key point to all of this: a successful launch depends on promising, building up, AND delivering tremendous value to your audience, regardless of the size of your list.

You’ve seen how I launched with a tiny list. Imagine what YOU could do—with the right words. The desire is already there—your audience WANTS what you offer.

At CopyandContent.AI, you’ll find a system that thinks like a top copywriter and works like a machine.
Give it a try—and watch your launch come to life.

Want a Wildly Successful Product Launch?

It Starts With the Right Teaser!

The Email Teaser Genie is your secret weapon for building buzz before your launch even begins. In just minutes, you can create powerful, curiosity-driven email teasers that hook your audience and drive them straight to your offer. No copywriter needed. Just load your avatar, fill out the form, hit the Genie button—and get launch-ready fast. Watch the demo and see how it can save you $250–$300 per teaser while setting your launch up for success!

Check out this genie at CopyandContent.AI today!