Tag: product launch strategy
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The Launch Checklist: What You Actually Need Done Before Pressing Go
Most product launches do not fail because the offer is bad. They fail because somebody pressed GO while half the launch was still living in their head. The emails were “almost done.”The testimonial graphics were “coming.”The webinar slides needed “one more pass.”Nobody was quite sure what was happening Thursday. And the final day plan? “We’ll…
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Why Most Entrepreneurs Make Product Launches Way Too Complicated
Simplify your product launch and sell more with less work Why do marketers make every product launch harder than it has to be? Because they’re adding variables like it’s a shopping list for the apocalypse. Crazy videos. Long indoctrination sequences. Interviews. Testimonials. Launch pages upon launch pages. You build a plan an army would struggle…
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That Time I Paid Off My House With A Product Launch (To A Small List)… and What You Can Learn From It
I remember the day I launched my first BIG product with a mix of excitement and dread. My goal? To use the profits to pay off my house. I had a VERY small email list at the time, but I was determined to make something happen. I knew that a successful product launch was not…