Chinese Carryout And A Happy Meal Made Me (and YOU) Rich

This Simple Trick Could Triple Your Sales Overnight (Seriously!)

If you’ve ever tried selling something online – whether it’s a digital product, a service, or even a physical item – you’ve probably heard the phrase “offer stack.”

And if you’re like most people, your first reaction was probably: “What the heck is an offer stack, and why does everyone act like it’s the secret sauce to success?”

Well, grab your metaphorical apron, because today we’re diving into what makes an offer stack so irresistible that your customers will feel like they’d be losing money if they didn’t buy from you.

The secret lies in Chinese carryout with a happy meal toy thrown in on the side!

The Core of a Great Offer Stack

At its simplest, an offer stack is everything you bundle together to make your product or service more valuable.

Notice I said “more valuable” and not “more expensive.” Adding value isn’t about slapping a higher price tag on your product – it’s about making your customer feel like they’re getting so much that the price seems laughably small in comparison.

Think of it like a cheeseburger combo meal. You don’t just get the burger; you get fries, a drink, and maybe even a toy if you’re at the right place. Suddenly, that $8 feels like a steal because you’re getting more than just a sandwich.

But let’s do even better. We don’t want to sell $8 meals… we want to sell a $100 Chinese buffet they take home in a bag!

So how do you create that same effect with your offer stack? Let’s break it down.

1. The Main Dish: Your Core Product
(I prefer General Tso’s Chicken myself!)

Every great offer starts with the core product. This is the primary thing your customer is buying. It’s the burger in our cheeseburger combo analogy or the LARGE order of General Tso’s Chicken with pork fried rice. (OMG – I’m already hungry!)

Your core product needs to solve a clear, specific problem or deliver a result your audience desperately wants. If you’re selling a fitness course, for example, your core product might be a 6-week or 12-week training plan.

This does the heavy lifting for your offer (or your tasty meal). Make sure this piece is solid because the rest of your stack won’t matter if your main product is as appealing as a soggy bun or week-old dim sum!

2. The Sides: Bonuses That Compliment the Main Product

Now comes the fun part: adding bonuses.

These are the fries and drink included in your combo meal.

This is the bone-in spareribs, crab rangoon, steamed dumplings, chicken mei fun, and some fried chicken wings on the side. (‘Cuz we can eat the leftovers for dinner tomorrow night if there’s anything left! Wait, I think I just invented the Poo Poo Platter!)

>>> Note to self: never write when you’re hungry!

Bonuses should enhance the value of your core product by solving related problems or making it easier for your customer to get results. In a perfect world, your bonuses should also remove objections or obstacles your audience perceives will prevent them from getting results.

For example, if your core product is a weight loss program, your bonuses might include:

Bonus #1: A meal planning guide with plenty of options

Bonus #2: Grocery shopping templates for Instacart or other shopping services and apps

Bonus #3: A cheat sheet for dining out without ruining your progress

Bonus #4: 10 different 20-minute FUN cardio exercise routines they won’t even feel like they’re exercising

Each bonus should feel like it’s worth something on its own. In fact, you should assign a dollar value to each one. When people see those numbers adding up, the perceived value of your offer skyrockets.

This takes you from a “lunch special” to a full-on dinner in a box! (Maybe the carryout / happy meal metaphor breaks down with a weight loss example, but hey… I’m on a roll!)

3. The Secret Sauce: Exclusivity and Urgency

People want what others can’t have. And, they especially hate to miss out on anything super cool! This is where exclusivity and urgency come into play.

For exclusivity, make it clear that your bonuses are only available as part of this offer. “You won’t find these templates anywhere else – they’re only for customers of this program.”

For urgency, put a deadline on the offer. “This bundle is only available until midnight Friday.” Or limit the quantity: “Only the first 50 buyers will get access to these bonuses.” Urgency gets people off the fence and into your customer list.

4. The Toy: An Unexpected Surprise

Here’s where you go above and beyond. Throw in something extra your customer wasn’t expecting. This could be an additional bonus you reveal after they’ve purchased, or a surprise thank-you gift like an exclusive webinar or a downloadable guide.

Why does this work? People love feeling like they got more than they paid for. It’s the reason why “free gift with purchase” campaigns have been crushing it since forever.

I LOVE it every year when my local Chinese carryout gives me a calendar! I hang it on my door and look at it every day (and get hungry!)

5. The Price Comparison: Show the Value

The final piece of a great offer stack is making the value crystal clear. Don’t assume your customer will “do the math” on their own. Lay it out for them:

“My Amazing Weight Loss Program”

• 6-Week Training Plan: $197 value
• Meal Planning Guide: $47 value
• Grocery Templates: $37 value
• Dining Out Cheat Sheet: $27 value

Total Value: $308

Your Price Today: $97

See what happened there? You’ve just made a $97 price point feel like a no-brainer because the perceived value is three times as high.

Wrapping It All Up “To Go”

A great offer stack isn’t just about throwing in random extras; it’s about carefully curating bonuses that amplify the value of your core product, creating a sense of urgency, and making the customer feel like they’re getting an incredible deal.

Done right, your offer stack will make your audience feel like they’d be crazy to pass it up.

So the next time you’re crafting an offer, don’t just think about what you’re selling.

Think about the entire experience you’re creating for your customer.

Make it irresistible. Make it unforgettable. And most importantly, make them feel like they’re walking away with the deal of a lifetime.

Struggling to Build Offers That Convert? Take the guesswork out of offer creation! Visit CopyandContent.AI now and unlock tools designed to help you test, refine, and perfect your offer stack – faster and smarter than ever before!

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