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  • The Magic 5-Email (Message) Sequence That Turns Promos Into Profits

    When it comes to selling online, most people either wing it, or they burn themselves out trying to reinvent the wheel every time. The truth is, launches don’t need to be complicated. In fact, Stew and I recently broke down on the podcast exactly how to turn a simple product promo into a revenue-producing launch…

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  • Jim Edwards Discusses the “State of the Union” of AI in Business [Podcast 270]

    Jim Edwards discusses the speed at which AI is joining our lives, and most people do not even realize it. What do you need to know in this new world of AI search, AI disrupting the job market, and how to be in front of the wave that is coming. Check out the Facebook Group…

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  • Jim Edwards Helps You Take Action and Make Better Offers (with Value) [Podcast 269]

    Jim Edwards and Stew Smith demonstrate using the Genies to create useful offer bundles to help build future sales because the value is too good to pass up. Take Action. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more information on the wizards used to make outstanding sales copy…

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  • Why Discounting Destroys Your Customer Base

    (The Truth About Sales Versus Value) If you build your business around discounts, you’re training people to wait for your next sale. I’ve seen this for thirty years: the store that runs a sale every weekend, the furniture showroom with faded “SALE” tags that have been on the sofas so long they look like part…

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  • Why Most Sales Fail

    (The 3 Elements Missing From Your Promotions) Most sales fail for the same three reasons… all of which you can avoid. I learned that the hard way. Don’t be like me… watching sales die or watching chances slip by. Reason #1: Weak Offers I once sold a book all by itself, and it hardly moved.…

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