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The Ultimate Launch Funnel Blueprint

(Which pages you need when to cash in big on your first, or next, launch)

I’ve been there. You’ve spent countless hours crafting a new product, pouring your heart and soul into its creation. It’s time to launch. But where do you even begin?

Let me share something vital: launching a product isn’t just about throwing it out there and hoping for the best. It’s like throwing a huge party. You wouldn’t set everything up at the last minute, right? You’d want to build anticipation, get people excited, and create a sense of urgency to bring them through your door – or, in this case, to your sales page.

That’s where having a deliberate launch funnel blueprint becomes crucial.

Let’s break this down into three essential phases of your launch:

Phase 1: Here It Comes

Phase 2: Here It Is

Phase 3: It’s Getting Ready to Disappear.

Each phase requires specific funnel pages. Understanding these not only helps maximize your sales, but also builds that vital anticipation among your audience.

Phase 1: Here It Comes

You know when you hear people talking about an amazing new movie coming out? That buzz – that’s what Phase 1 is all about. This stage is about building anticipation. You want to get potential customers eager and curious about what’s coming.

For this phase, you’ll need certain types of pages in your funnel.

Picture a video landing page dominated by a benefit-driven headline that pulls readers in, and a spotlight video showing a powerful case study, engaging testimonial, or crazy-cool demonstration.

This video should either address the big problem your audience faces or give them a sneak peek at how your product is the game-changer they’ve been waiting for.

This should feel like the music building over the fight scene in a Rocky movie… building excitement over two to four days. During this time, you’ll also want to send out emails and run ads explaining the problem you’re solving and teasing that a revolutionary solution is on its way. Create content that stirs curiosity and gets those imaginations flying.

Phase 2: Here It Is

Now that you’ve built up the excitement, it’s time to unveil the star of the show. This is where you pull back the curtain and say, “Ta-da! Here’s your solution!”

BUY… BUY… BUY!

The goal during this phase is to convert those eager prospects into buyers. Your sales page becomes your main stage, showcasing a rock-solid offer bursting with bonuses and special deals. Be generous; people love to feel like they’re getting extra value.

Sometimes, a live webinar works wonders here, acting like an exclusive backstage pass where attendees can feel a connection to you and your product. If you’re not a fan of webinars, directing people straight to the landing page that allows them to purchase works great too (especially with price points that don’t make people think twice).

For two or three days, cultivate a flurry of activity. Let the testimonials pour in, share social proof, and create a buzz around people already purchasing and enjoying your product. Focus on helping people get caught up in the joy of new possibilities and solutions.

Phase 3: It’s Getting Ready to Disappear

Now, you’ve engaged, you’ve converted, and you’ve built a buzz around your product. Now, there’s one more crucial element – urgency. This is where you reinforce that the offer won’t last forever.

In Phase 3, your main sales page should feature a countdown timer – a visual reminder that time is ticking away. Maybe you’re implementing a strategy where the offer disappears completely after a short period or the price skyrockets drastically. Perhaps it’s a combination of both, along with disappearing bonuses. Think of it like the last call at the bar, where the lights are dimming and the music is fading. People are more likely to act when they feel that urgency.

You’ll want to send several emails during this final stretch, especially on the last day. On that last day, here’s the magic sequence:

Start with a morning email, reminding folks that the clock is ticking on this fantastic deal.
Follow that up with an afternoon nudge.
And just before midnight, send a final warning – this is their last chance!

It’s SHOCKING how many sales come in during that last day (but so satisfying)!

Mapping It All Out

Your ultimate success lies in careful planning. Think ahead of what kinds of pages you’ll utilize during each phase.

In Phase 1, you lean heavily on videos and teaser landing pages to create anticipation.

Phase 2 focuses on that pivotal sales or conversion page where the magic happens.

Finally, in Phase 3, the urgency kicks in. You’ll need to modify your main sales page to emphasize the countdown while running targeted email campaigns.

This entire funnel is like a dance. As you map out your launch funnel, imagine the rhythm flow and timing of every step. Make sure you understand which page is taking the lead at which phase, and how to use your content strategically.

Conclusion: The Road to Success

So, what’s the takeaway from all this?

Successful product launches are not just about the product itself; they hinge on how well you understand your audience’s needs and how skillfully you lead them through each phase of your launch. As you dive into your next launch (or relaunch), remember this blueprint and know that you’re not just selling a product; you’re creating an experience.

Take a moment to visualize your potential customers eagerly buzzing about your product before it’s even launched. Picture their excitement as they snag your offer before it vanishes.

That’s the goal.

Let’s be honest—if your launch doesn’t have a plan, it’s dead before it hits “send.”

Use CopyandContent.AI to crank out all three phases fast, without lifting more than a few fingers.
Because your next big payday deserves better than guesswork.