‘New Year, New You’ isn’t just a motivational mantra; it’s a golden opportunity for you to reinvent your offers… and your life!
If your sales don’t match your goals, it’s time to rethink your value stack… NOT your price!
Here’s how to supercharge your offers for maximum impact AND profit.
The Secret to a High-Converting Offer: Why Value Stacking Beats Price Every Time
You ever see someone slap a $997 price tag on their product and wonder,
“Wait a minute… how the heck are they getting away with that?”
Then you look at your own $97 offer which, let’s be honest, is probably way better, and nobody’s buying.
Crickets.
Tumbleweeds.
Ghost town.
Your Stripe account looks like it’s in witness protection.
The truth?
It’s not because your product sucks.
It’s because your value stack does suck.
Let’s Talk About The Stack (Not Pancakes, Sadly)
Your “stack” is how you build up the perceived value of your offer before you ever mention the price.
Think of it like this:
If you walk into a diner and they say, “Pancakes, $12,” you’d raise an eyebrow. (“$12 pancakes… why, when I was younger pancakes were a dollar… WTF?!?”)
But if they say, “Three fluffy buttermilk pancakes topped with whipped butter, warm maple syrup, 2 eggs any style, coffee, and a side of thick-cut bacon,” now $12 sounds like a bargain.
Same pancakes.
Different stack.
Your offer works the same way.
People Don’t Buy on Price, They Buy on Perceived Value
Most people think the way to sell more is to lower the price.
Wrong. Dead wrong. (If that worked, every furniture store on earth would be sold out every weekend!)
When you lower the price, you’re not increasing sales, you’re just attracting cheaper customers… who then want everything for free.
You know the type.
They want a lifetime coaching program, 24/7 access, and your firstborn child for $17.
The secret isn’t lowering your price; it’s raising your value stack.
When you do this right, your audience says, “Holy crap, I’d be crazy NOT to grab this!”
The Perfect Stack Formula (That’ll Melt Buyer Resistance Like Butter on a Hot Pancake)
Here’s my 3-Step Stack Strategy (patent pending… okay, not really, but it should be):
1. Start With the Core Offer
The main thing they’re buying. What’s the big promise? What’s the transformation? Not the features, the result.
(Lose 20 pounds without starving. Write your book in 7 days. Launch a funnel that prints money.)
2. Add Supporting Bonuses That Eliminate Excuses
Think: What’s stopping them from saying yes?
-
- I don’t have time. → Give them a Quick Start Template.
- I don’t know how. → Include a Step-by-Step Video Training.
- I’m bad at tech. → Toss in a Tech Setup Session.
- What if I get lost? → Include unlimited support via help desk.
Every bonus should remove a roadblock. That’s how you make your stack unstoppable.
3. Assign Value Like You Mean It
Stop being shy about your prices!
If your bonus saves someone 3 hours of work, that’s at least a $300 value.
If it shortcuts years of frustration? That’s (But still put a price. Priceless doesn’t convert.)
By the time you reveal your actual price, the total value stack feels like stealing… in a good way.
Stack Example: The “Are You Freakin’ Kidding Me?” Offer
Let’s say you’re selling a course called “Funnels That Sell Themselves.”
Here’s a basic (read: boring) offer:
“Get access to my funnel course for $297.”
Now here’s the stacked version:
“When you join Funnels That Sell Themselves, you’ll get:
- The Step-by-Step Course that helps you create a high-converting funnel even if you’re allergic to tech ($997 Value)
- The ‘Plug-and-Profit’ Funnel Templates so you can launch TODAY ($497 Value)
- The Bonus Swipe File of 101 proven funnel headlines ($197 Value)
- The Private Funnel Builders Group where I’ll personally roast (I mean, review) your funnel for fast improvements ($297 Value)
Total Value: $1,988
But you get it all today for just $297.
Boom. Mind blown.
That’s Stack and Price in action.
Why It Works (Even On Skeptics)
The value stack reframes the conversation.
It’s not “Is this worth $297?”
It’s “Holy crap, I’m getting $2,000 worth of stuff for $297?!”
People love to feel like they’re winning.
That’s what the stack does. It turns a purchase into a victory lap.
And once someone buys feeling like a winner, guess what? They tell their friends.
They also buy from you again.
Winners love to brag.
Bottom Line: Build Value So High, Price Feels Irrelevant
When your stack is tight, your price becomes a footnote.
When your stack is weak, your price becomes an argument.
So don’t waste another second arguing over whether your offer should be $97 or $197.
Instead, ask:
“How can I make this stack so irresistible that people would feel dumb not buying it?”
That’s the secret.
Ready to Build Your Irresistible Stack (Without Losing Your Mind)?
If you’re serious about creating offers that sell themselves without staring at a blank page or begging ChatGPT for miracles, then you need CopyandContent.AI.
It’s like having your own personal copywriter with over 25 years of experience in your back pocket.
You’ll get proven templates, offer stacks, headlines, and content that practically write themselves.
👉 Check out CopyandContent.AI and start building your high-converting offer today before your competitors stack their decks first.
- Stop Playing Small: Transform ANY Offer with Explosive Value This Season!
- Turn A Single Webinar Into An Evergreen Cash Machine (Without Recording Again)
- Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
- The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
- Best Ways to “Cash In” with Your Book [Podcast 279]
Facebook • Instagram • X • LinkedIn • Pinterest • Podcast • TikTok • YouTube • LinkTree
Leave a Reply