Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

  • Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]

    Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.   A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about  yourself – Talk TO the customer 4…

  • Jim’s Origin Story and Story Creation Tips – SCCMH [Podcast 8]

    Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires: 1 – Your Situation / Current Place in Life 2 – Decision / Idea / Event3 – Problems / Conflict – Challenges Occur…