Latest Posts
Categories
Sales Copywriting & Content Marketing Hacks Podcast
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
-
Testing Your Sales Copy – Bettering Your Best – SCCMH [Podcast 10]
Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME. For instance, make only ONE CHANGE: Test a headline or…
-
Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]
Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting. A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about yourself – Talk TO the customer 4…
-
Jim’s Origin Story and Story Creation Tips – SCCMH [Podcast 8]
Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires: 1 – Your Situation / Current Place in Life 2 – Decision / Idea / Event3 – Problems / Conflict – Challenges Occur…