Latest Posts
Categories
Sales Copywriting & Content Marketing Hacks Podcast
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
-
The Most Important Things In Life (And Sales Copy) – SCCMH [Podcast 22]
Jim and Stew discuss something that happens to us all – LIFE. Often it can derail our plans, but it can also create a hyper-focused ability to get things done in half the time – often faster. When it feels like the world is falling around you, but you still need to figure out a…
-
It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]
This is Sales Copywriting GOLD here folks. Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly. It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT…
-
Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH [Podcast 20]
Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials. BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page. You can find out more…