Sales Copywriting & Content Marketing Hacks Podcast

We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.

WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!

  • When Facebook Ads ARE NOT The Solution – Know Your Market – SCCMH [Podcast 31]

    Jim Edwards and Stew Smith discuss a question from a medical professional about marketing his concierge service.  There are some things that we should realize that social media cold traffic may not be the best bang for your buck with advertising.  Check out this interesting discussion concerning building a new service for your business.  Follow…

  • What is the Epiphany Bridge and How Do I Use It? – SCCMH [Podcast 30]

    Jim Edwards discusses the Epiphany Bridge and how to use it. Understand we all have several epiphanies throughout the journey of our lives. How long should an epiphany bridge be and how often should we use them? Learn why the epiphany bridge is a useful tool for all business owners in their marketing salescopy. Follow…

  • Jim Demonstrates Salescopy Algebra II – SCCMH [Podcast 29]

    The irresistible offer factor formula: PP  / P factor = IOF (Irresistible Offer) Payoff and Promise divided by Pain Factor = Irresistible Offer P factor = Time, Effort, Resourses, and Skill – Watch and learn how to re-think salescopy into a short framework that is easy to follow.  Follow us on the Salescopy and Content Marketing Hacks…