Latest Posts
- The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale
- The Evergreen Replay Strategy: Turning One Live Event Into Passive Income
- My Best Practices for Delivering a High-Value Paid Training Event
- The Simple Funnel That Sells Tickets to a Paid Webinar
- Is Your Live Training Worth a Price? [Podcast 302]
Categories
Sales Copywriting & Content Marketing Hacks Podcast
We help entrepreneurs sell more with less effort and less stress… no matter what you sell! We cover topics on sales copy, content marketing, advertising, website sales letters, email marketing, headlines, ad writing and more.
WARNING: we are not here to teach copywriters the finer points of copywriting… we’re here to make it easy for normal people to use words and pictures to make more sales and get results. And, we have a lot of fun doing it!
-
Books to Open Doors, Get Leads, and Higher Ticket Item Sales [Podcast 292]
Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the…
-
Jim Edwards Discusses Book Royalties vs Book Leverage to Make More Money [Podcast 290]
Jim Edwards breaks down his most profitable use of writing a book. It is not book royalties, though those are nice. The biggest gains in revenue from writing a book come from a wide variety of uses of the book as leverage to sell higher-priced items in your business. Things like coaching programs, courses, and…