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My Website Sucked and It Cost Me… BIG Time! (And how I fixed it!)

In the late 1990s I was juggling two ventures: a struggling website development business (agency) and a fledgling career as a real estate trainer.

Despite the chaos, one shining opportunity emerged – thanks to Agnes McGee (a mentor of mine who has since gone to Heaven). Agnes opened a door for me to speak at a prestigious Long and Foster Realtors’ conference, a chance that could have catapulted my training career light years ahead.

But there was a hole in my strategy. Although my presentation skills and knowledge were solid, my “real estate training” website was a disaster (in fact, it was non-existent!).

As the selection committee for the event deliberated between me and another guy, they turned to our websites as the deciding factor. My competitor’s polished authority site showcased his expertise; mine sucked. In that moment, the opportunity slipped through my fingers.

That setback taught me a crucial lesson – an authority site isn’t just a luxury; it’s a critical tool for attracting the right prospects, speaking opportunities, and more.

I got my head out of my butt and got a good website together (at the time it was TheNetReporter.com) that eventually turned into my first membership site… but that’s a story for another day.

No matter what business you’re in, failing to have a properly set-up authority site means one thing – missed opportunities. And as I learned the hard way, those opportunities are the very ones that could have shifted your path entirely!

Let’s fix this, shall we?

5 Pages Every Authority Site Needs

First up, the homepage. This is like the welcome mat of your online presence! Your homepage should clearly outline what your site is all about. It’s your roadmap! Include snippets of your services, a captivating headline, and visuals that grab attention. Bonus points if you have a professional picture of yourself smiling back at visitors! Set up clickable links that lead deeper into your site – think of them as pathways guiding your visitors to explore more!

Next, the bio page. This isn’t just a dry list of accomplishments. Visitors want to know who you are and why you matter – to THEM! Use your bio to paint a vivid picture of how you can help them.

Remember, it’s not about you, it’s about them!

Highlight your experiences and accolades in a way that answers the question, “How can he/she help me?” That way, they’ll know you’re not just another wannabe guru; you’re the person they’ve been searching for.

Now, the products page. Think of it as a curated gallery of your best offerings – NOT a boring catalog. This is where navigation becomes crucial. Present your products with an appealing graphic with a brief description or an enticing blurb that lead visitors to where they can purchase, sign up, or learn more. Let it be an easy, compelling directory that leads to all that you offer!

Then comes your mission or vision statement. This page is where you stand tall and declare your purpose. What do you believe in? Where are you leading your audience? Think of it like the anthem of your brand. Sharing your vision paints a vivid picture of what you aspire to achieve together with your audience. This isn’t just a boring, BS corporate spiel; it’s your calling. It aligns you and your visitors under a common goal and creates a sense of belonging.

Finally, the contact page. This is the place where your audience can reach out, ask questions, or just say hello. Make it simple and straightforward – include:

contact form
phone number
links to your social media profiles

You want people to know exactly how to get in touch and feel comfortable reaching out. Make sure the information is clear… because this connection that comes through your contact page could be the start of something amazing!

By the way… these aren’t the only pages… but they ARE the essentials that lay the groundwork for an authority site that resonates with your audience. Your homepage, bio, products page, mission statement, and contact page create a foundation that engages, informs, and invites a deeper dive with you.

And trust me, once you have these basics in place, the next steps, like adding testimonials or a blog, will become that much easier. It’s time to show the world what you’re all about.

You never forget the opportunity you almost had.

CopyandContent.AI lets you turn that regret into rocket fuel by instantly generating the persuasive content your authority site needs.

It’s like flipping a switch that says: “Take me seriously.” Try it now.

Let’s build that authority!

Your Authority Website = DONE in 10 Minutes (Seriously)

Funnels are sexy.
But guess what most experts forget?
Their ACTUAL website!

That’s where Authority Site Genie comes in.

It’s like the “EZ Button” for building your authority site—just answer 8 questions and BOOM…
You’ve got your homepage, about page, mission statement, products, contact page, and more—all DONE.

Watch the demo now—and see why a $10,000 site didn’t stand a chance.

Only inside CopyandContent.AI.