We just wrapped up an incredible journey with our 8 Hour Book Sprint, where we took our Elite CopyandContent.AI members from zero to published on Amazon in just eight hours of work spread out over the week.
It’s been amazing to watch as new (and old) authors went from idea to finished book, now live and reaching readers around the world. And it got me thinking… What’s next for them?
You’ve crossed the finish line. You’re officially an author now – how cool is that?
But here’s the real question…
Now that your book is out there, what can you do with it?
Because here’s the truth – a book isn’t just a one-time “check it off the list” thing. It’s a powerful tool, a door-opener, that can keep making you money long after you’ve hit that “publish” button. So let’s talk about the ways you can really leverage this new asset and turn your book into a springboard for more success!
Sell Your Book on Amazon with a Daily 15-Minute Hustle
Think you need hours a day to market your book? Think again. Just spend 15 minutes a day, five days a week, on easy stuff like posting on social media, writing quick blog posts, or sharing tips on YouTube.
50 weeks X 5 days a week = 250 mini marketing actions in a year! That’s enough to turn your book into a bestseller without a ton of effort. The key is consistency. Don’t let Amazon’s massive marketplace intimidate you; use it to your advantage by turning your book promotion into a quick, daily habit.
Make Direct Sales on Your Website by Turning Your Book into an “Offer They Can’t Refuse”
When you sell on your own website, you control the offer, and that means you can offer more value. Think of it like this: don’t sell your book as a standalone. Instead, turn it into an offer for an entire info-product.
Create a killer offer that includes the book, plus bonuses like a downloadable workbook, video tutorials / demos, or even an entire course. With the right package, people won’t just want your book – they’ll feel like they’re getting a deal they can’t pass up. The magic formula? Use a sales letter funnel on your site to make the offer and drive traffic straight to your special offer page.
Use Content Marketing to Keep Your Book in Front of People
Content marketing isn’t just a fancy term; it’s your golden ticket to staying relevant and keeping your book in front of people consistently until they buy (and even after they buy). Break down your book’s content into bite-sized articles, videos, or even mini audio segments. Post these on platforms like YouTube or your blog and link back to your book sales page.
People love free content, and if they like what they see in the free stuff, guess what – they’ll want to buy the whole book. This way, you’re keeping your book front and center without having to “sell” every single time.
Give Your Book Away for “Shipping & Handling” and Build a List of Hot Leads
Yep, give it away! Here’s the play: offer the book for free but charge a small shipping and handling fee. What’s better, a book sale or a hot lead who’s willing to pay for your high-ticket services?
With this approach, you’re building a list of interested, qualified leads you can sell to again and again. And here’s the kicker: after someone orders, hit them with an upsell – like an audiobook, a related training program, or a special membership. This strategy can take you from small profits to major cash flow.
Sell Your Book Through Professional Associations and Organizations
Professional associations are always looking for ways to make money that aren’t tied to membership dues. Offer them a deal: they get a percentage of the sales when they promote your book to their members. Better yet, sell them your book in bulk at a discount and let them resell it as a value-added resource. Partnering with professional groups not only boosts your sales but also gives you credibility in your industry. It’s a classic win-win!
Offer Your Book as a Bonus With Other Products or Services
Bonuses make everything better. Whether you’re selling a course, a physical product, or a service, toss in a copy of your book as an extra perk. You could even run a promo where every buyer gets a free, signed book with their purchase. This works especially well if your book is sold on Amazon or elsewhere, giving it that “real value” factor. You’re giving your customers something extra, and they’ll see it as a great deal.
Use Your Book as a Gateway to Coaching or Consulting Services
People want to learn from you personally, so why not offer them that chance? Include a call-to-action in your book for coaching, consulting, or even group workshops. Many readers will finish your book and think, “I wish I could get this person’s advice directly.”
Offering these services lets you tap into that desire, allowing you to make more money and build stronger relationships with your audience. And if you’re not into doing it yourself, partner up with someone who can handle the service and work out a revenue share.
Start Small, Build Big
Remember, you don’t have to do all of these at once. Pick one or two strategies, get them working for you, and then move on to others. Your book is a powerful asset – use it to its full potential, and it’ll keep paying you back in more ways than you ever imagined.
Want to Become a Published Author in 2025?
Sign up for the WriteYourBook.AI Challenge early bird list and be first in line for the next round. Make 2025 the year you stop dreaming about writing a book – and actually publish it!
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