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How to Pivot Your Marketing Strategy in Real Time To Make a LOT More Sales!

(What if your next marketing tweak could unlock an unexpected avalanche of revenue?)

Turn unexpected opportunities into sales by adapting your marketing plan.
How to tweak your approach in real time and ditch what doesn’t work.
Why a flexible marketing calendar can be your secret weapon.

Read on for the whole story!

When the winds of opportunity blow, don’t let your sails be flapping in the breeze! Catch that gust and steer your ship into the harbor of success.

Now, I know what you’re thinking—most folks believe they’ve got to stick strictly to a plan once they put it together! And there’s truth to that idea.

But here’s the kicker: in today’s dizzying market, plans can sometimes feel as solid as a house of cards on a windy day. You gotta stay flexible, my friend.

Don’t Get Stuck in a Rut

You see, having a marketing calendar is like having a roadmap (or GPS or smart phone) in the big ol’ city—you wouldn’t set out without one! But let’s not forget that sometimes, path gets blocked by construction, protestors, or a detour sign.

In that changing, unexpected situation, you have a choice: you can sit there, stuck in the mud, or you can pull out that trusty GPS / smart phone and find a new route that leads you straight to your destination.

The beauty of using tools like CopyandContent.AI means you’ve got a digital ace up your sleeve. If something’s not working, you don’t need to keep banging your head against the wall. Instead, you can change direction faster than a cat on a hot tin roof.

Seize the Day,
or Let It Slip Away

Imagine you’re sitting there, coffee in one hand and your marketing calendar in the other, when suddenly an opportunity knocks—an unexpected guest ready to share the secrets (and profits) of a fresh audience.

Something happens like:

A competitor disappears – creating a gap in the market.
There’s a new story / event you could leverage if you act fast.
A new law or regulation change creates a vacuum of understanding you can fill with some educational content.
Someone calls you up / emails you and asks if you’d like to do a JV.
A super affiliate asks you to be on their panel next week.
Someone asks if you want to do a webinar next week because they just had slot open up.
… or any one of a number of unexpected opportunities that can appear out of nowhere.

If you’re glued to the idea that your original plan must remain untouched, you might just miss the boat. But if you’re like a wise old owl, ready to adapt and swoop in, you can seize that opportunity and turn it into gold.

While you have your nose to the grindstone, you’ll also want to keep your ear to the ground as you watch what’s working and what isn’t.

Use your marketing calendar as a living, breathing document. Adjust as needed (it’s not carved in stone and your name ain’t Moses). A little flexibility goes a long way.

Test, Tweak, Triumph

You’ve heard the saying “trial and error,” right? Well, that’s your mantra now. Testing is not just the name of the game—it’s the whole ballpark! With CopyandContent.AI, you can experiment at lightning speed. Did a certain headline hit it out of the park? Great! Double down on that baby. Is something tanking faster than lead balloon? Scrap it and try again!

Your marketing calendar shouldn’t feel like a ball and chain—think of it as your trusted compass guiding you through the fog of uncertainty.

Keep Your Eyes on the Prize

However, being flexible doesn’t mean you should throw caution to the wind like blowing on a dandelion. Keep your eye on the prize! Make sure and changes you make to your marketing calendar are still steering towards your main goal, even if you take a few side trips along the way. Those detours can give you newfound insights about your audience and offer a chance to pave the way to new profits.

Track everything! By tracking your results from various marketing activities, you can KNOW what’s getting you closer to your goals and what’s not. I’m a huge fan of testing, but if you’re not measuring the results, you’re just guessing—and wasting time and money.

The Full Circle of Flexibility

In the end, remember this: flexibility in your marketing calendar isn’t about throwing your plan out the window the first day it “doesn’t work!” It’s about keeping that plan adaptable.

A well-structured approach coupled with the ability to pivot— that’s the sweet spot for marketing.

So, gear up, get your tools ready, and don’t be afraid to change course. With CopyandContent.AI in your toolkit, you have the means to refine your marketing strategy on the fly and enjoy the success that comes. So, keep that calendar fresh, keep your mind wide open for opportunity, and watch the profits roll in!

Genie Highlight: Guerrilla Marketing Plan Genie

Create a comprehensive yet simple marketing plan based on your audience, budget, call to action and more… this is the roadmap you can use to quickly test and market your business!

Members can find it here: https://members.copyandcontent.ai/guerrilla-marketing-plan-genie/

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