Latest Posts
- Your Prospect Does Not Owe You 20 Pages
- DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
- Texting (SMS) or Email Follow Up Work Flow to the Customer [Podcast 311]
- The Next Sell Starts Before the First One Ends [Podcast 310]
- Are Long-Form Sales Letters Dead?
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CopyandContent.AI Report
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…
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Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, reduce wasted time in customer service, and ultimately increase the number of returning customers by staying CALM! The CALM Sequence: 1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision…
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Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel with Jim Edwards [Podcast 308]
Evergreen your emails, going live to evergreen, and setting up your evergreen funnel – now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards’ system on driving traffic to your evergreen funnel? Buy traffic, Borrow traffic, Building traffic… Check out…
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The Fortune is In The Follow-Up (Mastering the Follow up sequence) [Podcast 307]
Check out how Jim Edwards helps business owners continue the follow-up process to not just set up sign-up pages, but continue the communication with show-ups and then make sales. Your communications should demonstrate the value you need for attending. See https://www.copyandcontent.ai for tons of training on figuring out the right sales copy and content marketing.…
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Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 306]
What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…
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Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]
Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…
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Ever Green Training and Sales Events – Make Them Timeless [Podcast 304]
Jim Edwards and Stew Smith discuss how to screw up the process of making your content evergreen. This process was much easier than trying to figure out the ways to make content evergreen. Check out what NOT to do with this training show on content, training, and sales events: Check out the Facebook Group –…
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Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 303]
What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…