Category: Sales Copywriting and Content Marketing Hacks Podcast

  • The Fastest Ways to Make Content – SCCMH [Podcast 154]

    Jim Edwards and Stew Smith discuss the fastest ways to make content for your business (video, social media, meme, emails, articles, etc…).  If you have a business and you want it to continue growing, you need to put out good and useful content for people to consume. Being consistent with this content is key but…

  • Is Email Marketing Dead? – SCCMH [Podcast 153]

    Is Email Marketing Dead? What do you think? We think it’s very much still alive. On this week’s podcast Jim and Stew Smith discuss five tips for simple and effective newsletter / email marketing… Don’t forget to join the Facebook group Sales Copy Writing and Content Marketing Hacks with Jim Edwards.  This amazing community of…

  • Sales Stories: Breakdown of Best Sales Stories and What Makes Them Effective – SCCMH [Podcast 152]

    Jim and Stew discuss (and ask for examples from the live audience) some of their best sales stories and why they worked: A sales story can develop from your identity or origin story into an effective piece of marketing, but you have to be careful and not let it box you into a business that cannot…

  • Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]

    Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership. Don’t forget to join the Facebook group Sales Copy Writing and Content Marketing Hacks with Jim Edwards.  This…

  • Six Questions to Build a Sales Story – SCCMH [Podcast 150]

    Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…

  • Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

    Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field. Check out the Facebook Group – Sales Copy Writing and Content Marketing…

  • CARVER Method for Business – SCCMH [Podcast 148]

    Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well. CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business but also the business market and competitors? Let’s put…

  • Communications is KEY! – SCCMH [Podcast 147]

    Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail…

  • The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]

    Jim Edwards and Stew discuss the OODA Loop – Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim…

  • The 5 E’s of Product Launch – SCCMH [Podcast 145]

    The Five E’s of Launching a Product. Check out the walk through by Jim Edwards as he explains the proper product launch in five easy step using the Five E’s.  Don’t forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000 like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks Get…