Author: Jim Edwards

Turning Mission Statements Into Movements

A mission statement can feel like a dusty plaque hanging in the corner of a conference room, gathering cobwebs while everyone rushes around chasing deadlines. But what if I told you that the right mission statement could spark a movement? Let’s dive into how transforming that bland statement into a battle cry can galvanize your…

June 18, 2025
Create Your Own Movie Trailer Video Using Jim Edward’s Methods in 14 Minutes! [Podcast 259]

Jim Edwards of https://www.copyandcontent.ai discusses creating a movie trailer to boost sales and promote your business with new AI tools that are super easy to create and compose with. See how to do it with Jim’s program at https://copyandcontent.ai, do the heavy lifting for you. Ready to promote like a pro? We can show you…

June 17, 2025
Jim Edwards Breaks Down Book Promotion (Become an Author) [Podcast 258]

Jim Edwards of https://www.copyandcontent.ai discusses book sales with author Stew Smith, the importance of starting a business or improving your current one by positioning yourself as an authority through publishing a book. See how to do it with Jim’s program at https://writeyourbook.ai, do the heavy lifting for you. Join the Sales Copy and Content Marketing…

June 13, 2025
My Website Sucked and It Cost Me… BIG Time! (And how I fixed it!)

In the late 1990s I was juggling two ventures: a struggling website development business (agency) and a fledgling career as a real estate trainer. Despite the chaos, one shining opportunity emerged – thanks to Agnes McGee (a mentor of mine who has since gone to Heaven). Agnes opened a door for me to speak at…

June 11, 2025
Lead with Soul and End with DATA – Develop Sales Letters and Product Descriptions with Jim Edwards [Podcast 257]

Jim Edwards and Stew Smith discuss how to write compelling sales copy for books, courses, and any product/service in your business by leading with SOUL and ending with DATA. In this presentation, I’ll guide you through a step-by-step process to plan a profitable map that automatically creates profits. If you’re serious about maximizing your earnings,…

June 10, 2025
Why Every Expert Needs An Authority Site (Even If They Already Have A Funnel)

Imagine you’re at a conference, eager to share your hard-earned knowledge with a room full of attentive faces. You’ve nailed your presentation, your energy is electric, and your message is on point. But then, after the applause fades, someone asks, “Where can I learn more about you?” Silence hangs in the air. You mention a…

June 4, 2025
These Old School Promotions Still Make Money!(If You Apply Them)

Before my breakthrough in 2001, my business felt like the little pig’s house made of straw… a high wind and it was all over! I had several books and was managing to make ends meet, but it all seemed random and unpredictable. There was no solid system in place, and that lack of direction was…

May 28, 2025
Lead with Soul and End with DATA – Develop Sales Letters and Product Descriptions with Jim Edwards [Podcast 256]

Jim Edwards and Stew Smith discuss how to write compelling sales copy for books, courses, and any product/service in your business by leading with SOUL and ending with DATA. In this presentation, I’ll guide you through a step-by-step process to plan a profitable map that automatically creates profits. If you’re serious about maximizing your earnings,…

May 27, 2025
Top 3 Ways To Promote Your New Book

Congratulations! You’ve poured your heart and soul into your book, and now you’re clutching that shiny new book in your hands. But here’s the million-dollar question: how do you actually sell it? Let’s dig into the three strategies that will supercharge your book marketing efforts and get the sales rolling in. First things first: you…

May 21, 2025
Skyrocket Backend Profits with your Follow Up Funnel (Email sequence)

Imagine writing your book or creating your course and pouring your heart and soul into it… only to let that hard work go to waste after the first sale. It’s like planting a garden and never watering it. If you want your sales to flourish, you need a kick-ass “Follow-Up Funnel.” This isn’t just a…

May 14, 2025