Author: Jim Edwards

  • How to Design a Live Training People Will Actually Pay For

    Most live trainings are built backward. The expert sits down, cracks their knuckles, opens a blank doc, and starts thinking: What do I know and how can I teach people everything I know? Big mistake. That is how you end up with a 90-minute information buffet where everybody leaves stuffed, confused, and wondering why they…

  • How Do You Not Get Replaced by AI? [Podcast 301]

    Jim Edwards and Stew Smith discuss how to give away items that drive more sales. You show people how to do it yourself or do it for them. Give them what to do, and sell them on showing them how to do it to achieve the result. How do we keep from being replaced by…

  • Why You Should Always Charge for Your Best Training

    There is a strange disease floating around the online business world. It sounds something like this: I need to give away my best stuff for free so people will trust me enough to buy later. That kind of worked 20 years ago… Sounds noble, even generous, but completely backwards. Because here is what actually happens…

  • Webinar Builder That Make You Money with Jim Edwards [Podcast 300]

    Jim Edwards and Stew Smith use CopyandContent.ai Genies to build a webinar and how to best use pitches during teaching sessions. Webinars and LIVE QA videos require a solid marketing strategy that needs to learn when to pitch/stop teaching. Don’t teach too much – save some for the pitch and call to action. Show them…

  • Marketing Pitch When Teaching on Webinars | Video Live QA Sessions etc… [Podcast 299]

    Jim Edwards and Stew Smith discuss how to best use pitches during teaching sessions. Webinars and LIVE QA videos require a solid marketing strategy that needs to learn when to pitch/stop teaching. Don’t teach too much – save some for the pitch and call to action. Show them the hard way – sell them the…

  • The Anatomy Of A Perfect Webinar Offer Stack

    Most webinar offers don’t fail because they’re bad. They fail because they’re a steaming, stinky stack of the same old thing. Same promises. Same pile of bonuses. Same awkward shift from teaching to selling that makes people mentally check out, physically log off, and go refill their coffee. And here’s the uncomfortable part. Your audience…

  • Keeping on Top of Marketing Trends Plus Using Webinars to Build a List [Podcast 298]

    Jim Edwards and Stew Smith discuss recent marketing strategies that can be applied to your own business if you keep an eye open. Plus, Jim shows us how to make webinars to build a list. Check out the Facebook Group – Sales Copy and Content Marketing Hacks at   / copywritingandcontenthacks   and for more information on the wizards used…

  • How To Transition From Teaching To Pitching (Without Losing People)

    There is a moment in every webinar when the air changes. You can feel it before you see it. The chat slows. The faces on screen lean back just a little. The invisible clock in everyone’s head starts ticking louder (usually around the 45–50-minute mark). People didn’t come here to be sold. They came to…

  • Planning Your Book to Be Successful [Podcast 297]

    Jim Edwards and Stew Smith discuss the planning stages of writing your first book. See how Jim and Stew walk you through the process they use to go through when going from book idea to publication. What do they need? What info do you have that you need to share? Check out the Facebook Group…