Author: Jim Edwards

  • Ways to Inject Urgency Into an Evergreen Offer Without Lying [Podcast 305]

    Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…

  • 3 Ways to Inject Urgency Into an Evergreen Offer Without Lying

    Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…

  • Ever Green Training and Sales Events – Make Them Timeless [Podcast 304]

    Jim Edwards and Stew Smith discuss how to screw up the process of making your content evergreen. This process was much easier than trying to figure out the ways to make content evergreen. Check out what NOT to do with this training show on content, training, and sales events: Check out the Facebook Group –…

  • Evergreen Emails Should Feel Timely, Not Trapped in 2019

    The right evergreen email system does not just send messages automatically. It creates trust, increases urgency, and makes every reader feel like the timing is REAL! A large majority of people think evergreen email automation means writing a sequence once, plugging it into a funnel, and letting it run forever. That is how you end…

  • Ever Green Content Marketing – Build a Training and Keep Selling It  [Podcast 303]

    What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…

  • The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale

    Most evergreen copy has one giant problem. It feels “evergreen.” You can smell it from three scrolls away. The deadline feels fake. The urgency feels microwaved. The reference to the latest trend is about as fresh as a subway sandwich from 2019. And once your reader senses the copy is old, the magic is gone.…

  • The Evergreen Replay Strategy: Turning One Live Event Into Passive Income

    It is three days before the Fourth of July. Fireworks are stacked in garages here in the US. Hot dogs and burgers are crowding the fridge in anticipation of the grill. Someone in your audience is sitting by a pool pretending to relax while secretly wondering why their life / business / circumstances still feels…

  • My Best Practices for Delivering a High-Value Paid Training Event

    Here’s a list of my best practices for paid training webinars, especially training people buy for a specific reason or outcome (write a sales letter, learn how to vibe code, interpret your dreams, etc.).  First… Understand The Difference Between A Training Webinar And A Selling Webinar  Know the difference right off the bat: a “training”…

  • Is Your Live Training Worth a Price? [Podcast 302]

    Jim Edwards and Stew Smith discuss developing live training (or recorded) so good you cannot give it away for free! Jim shows the training group how to develop the type of training that sells – YOUR training. Learn how to take action on what you just learned and be the coach that offers these types…