Author: Jim Edwards

  • Evergreen Emails Should Feel Timely, Not Trapped in 2019

    The right evergreen email system does not just send messages automatically. It creates trust, increases urgency, and makes every reader feel like the timing is REAL! A large majority of people think evergreen email automation means writing a sequence once, plugging it into a funnel, and letting it run forever. That is how you end…

  • Ever Green Content Marketing – Build a Training and Keep Selling It  [Podcast 303]

    What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…

  • The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale

    Most evergreen copy has one giant problem. It feels “evergreen.” You can smell it from three scrolls away. The deadline feels fake. The urgency feels microwaved. The reference to the latest trend is about as fresh as a subway sandwich from 2019. And once your reader senses the copy is old, the magic is gone.…

  • The Evergreen Replay Strategy: Turning One Live Event Into Passive Income

    It is three days before the Fourth of July. Fireworks are stacked in garages here in the US. Hot dogs and burgers are crowding the fridge in anticipation of the grill. Someone in your audience is sitting by a pool pretending to relax while secretly wondering why their life / business / circumstances still feels…

  • My Best Practices for Delivering a High-Value Paid Training Event

    Here’s a list of my best practices for paid training webinars, especially training people buy for a specific reason or outcome (write a sales letter, learn how to vibe code, interpret your dreams, etc.).  First… Understand The Difference Between A Training Webinar And A Selling Webinar  Know the difference right off the bat: a “training”…

  • Is Your Live Training Worth a Price? [Podcast 302]

    Jim Edwards and Stew Smith discuss developing live training (or recorded) so good you cannot give it away for free! Jim shows the training group how to develop the type of training that sells – YOUR training. Learn how to take action on what you just learned and be the coach that offers these types…

  • How to Design a Live Training People Will Actually Pay For

    Most live trainings are built backward. The expert sits down, cracks their knuckles, opens a blank doc, and starts thinking: What do I know and how can I teach people everything I know? Big mistake. That is how you end up with a 90-minute information buffet where everybody leaves stuffed, confused, and wondering why they…

  • How Do You Not Get Replaced by AI? [Podcast 301]

    Jim Edwards and Stew Smith discuss how to give away items that drive more sales. You show people how to do it yourself or do it for them. Give them what to do, and sell them on showing them how to do it to achieve the result. How do we keep from being replaced by…

  • Why You Should Always Charge for Your Best Training

    There is a strange disease floating around the online business world. It sounds something like this: I need to give away my best stuff for free so people will trust me enough to buy later. That kind of worked 20 years ago… Sounds noble, even generous, but completely backwards. Because here is what actually happens…