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Author: Jim Edwards

The Simple Formula for Choosing “What To Write About?”

Most people don’t’ fail to write a book. They fail to make a decision. And that sounds harmless… until you realize it quietly steals years. You circle ideas. You brainstorm. You open a document, type a few lines, delete them, and tell yourself you will come back when it feels clearer. Meanwhile, someone with less…

April 15, 2026
Why Writing a Book Changes Everything – It is a Strategic Business Move [Podcast 294]

Jim Edwards and Stew Smith discuss why adding a business book to your marketing plan is a strategic business move. Check out Jim’s words of wisdom as he breaks this down for all of us. Writing a book is about becoming the person people listen to… The Expert… The Authority. It also allows you to…

April 10, 2026
You Are Sitting on a Book That Could Change Your Business (and your Life!)

You’re sitting on a book you may never write… Not because you lack ideas or ability to do it. Because you’re probably looking in the wrong place. You think you need more research. More credentials. More time. Meanwhile, the most valuable content you could ever publish is already behind you. Buried in conversations. Hidden in…

April 8, 2026
Jim Edward Genie Walk-Through with Coaching Offer Brainstorm [Podcast 293]

Jim Edwards and Stew Smith walk you through a Genie Hack by taking a chapter (or article) you have written to help you create a list of coaching plans and offers for higher ticket items using previously written content. Check out Jim’s words of wisdom as be breaks this down for all of us. Also…

April 3, 2026
Why Writing a Book Changes Everything

Most entrepreneurs think writing a book is about becoming an author. It is not. Writing a book is about becoming the person people listen to… The Expert… The Authority. Think about it. Two people walk into the same room. Both are experts. Both have experience. Both know their stuff. Only one of them has written…

April 1, 2026
How to Use Your Book to Fill Your Coaching, Sell Your Courses, and Build Your Groups

Most people think writing a book is about selling books. We’ve already established over the last couple of weeks that it’s not. If your master plan is to make money from book royalties, I have some bad news. Unless your last name is Rowling or your book ends up on Oprah’s coffee table, book sales…

March 25, 2026
Books to Open Doors, Get Leads, and Higher Ticket Item Sales [Podcast 292]

Jim Edwards and Stew Smith discuss the using the book to upsell your higher ticket items. Creating a customer by selling a book is one thing, but creating a return customer to upsell requires a relationship. Check out Jim’s words of wisdom as be breaks this down for all of us. Also check out the…

March 20, 2026
Zero Book Sales, Big Authority: The Hidden Power of a Strategic Book

Most people think a book succeeds or fails based on how many copies it sells at retail or Amazon. That belief quietly sabotages thousands of entrepreneurs every year. A coach publishes a book and watches the Amazon dashboard like it is a heart monitor. Five sales. Ten sales. Maybe twenty if their mom buys a…

March 18, 2026
Growing Your Client List with the Buy, Borrow, or Build Concept [Podcast 291]

Jim Edwards breaks down how to build (or rebuild) your client list from nothing. We discuss all the ways to grow your client list from scratch. Then, Jim walks us through an AI Genie program that helps you build a promotion offer, complete with intro emails, follow-up emails, and cart-closing sales copy. Check out more…

March 17, 2026
Jim Edwards Discusses Book Royalties vs Book Leverage to Make More Money [Podcast 290]

Jim Edwards breaks down his most profitable use of writing a book. It is not book royalties, though those are nice. The biggest gains in revenue from writing a book come from a wide variety of uses of the book as leverage to sell higher-priced items in your business. Things like coaching programs, courses, and…

March 13, 2026

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