Author: Jim Edwards

  • The Magic 5-Email (Message) Sequence That Turns Promos Into Profits

    When it comes to selling online, most people either wing it, or they burn themselves out trying to reinvent the wheel every time. The truth is, launches don’t need to be complicated. In fact, Stew and I recently broke down on the podcast exactly how to turn a simple product promo into a revenue-producing launch…

  • Jim Edwards Discusses the “State of the Union” of AI in Business [Podcast 270]

    Jim Edwards discusses the speed at which AI is joining our lives, and most people do not even realize it. What do you need to know in this new world of AI search, AI disrupting the job market, and how to be in front of the wave that is coming. Check out the Facebook Group…

  • Jim Edwards Helps You Take Action and Make Better Offers (with Value) [Podcast 269]

    Jim Edwards and Stew Smith demonstrate using the Genies to create useful offer bundles to help build future sales because the value is too good to pass up. Take Action. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more information on the wizards used to make outstanding sales copy…

  • Why Discounting Destroys Your Customer Base

    (The Truth About Sales Versus Value) If you build your business around discounts, you’re training people to wait for your next sale. I’ve seen this for thirty years: the store that runs a sale every weekend, the furniture showroom with faded “SALE” tags that have been on the sofas so long they look like part…

  • Why Most Sales Fail

    (The 3 Elements Missing From Your Promotions) Most sales fail for the same three reasons… all of which you can avoid. I learned that the hard way. Don’t be like me… watching sales die or watching chances slip by. Reason #1: Weak Offers I once sold a book all by itself, and it hardly moved.…

  • Getting Started and Never Quitting with Jim Edwards [Podcast 268]

    Jim Edwards and Stew Smith discuss the importance of Never Quitting, but then shift the discussion to an even more important piece of the process: Getting Started. Try out these new getting started ideas to reframe your doubts and fears of failure you may have when starting a project or setting a goal on your…

  • Response Emails to Build Customer Following [Podcast 267]

    Jim Edwards and Stew Smith demonstrate using the Genies to create useful emails and communications with customers to help build future leads, relationships, and sales personally created for ideal customer – AKA Avatar. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more information on the wizards used to make…

  • The Ultimate Guide to Cart Abandonment Emails: Reel Your Customers Back In

    Have you ever filled your shopping cart with goodies, only to get sidetracked before you hit that glorious checkout button? Yep, it happens to the best of us. One minute, you’re ready to finalize your order, and the next, life throws you a curveball – a phone call, a barking dog, or a kid in…

  • Jim Edwards Discusses Adding Value to Your Marketing in Your Cart *Upsell* [Podcast 266]

    Jim Edwards and Stew Smith demonstrate using the Genies to create useful content that helps you not lose a sale in abandoned carts. Check out the Facebook Group Sales Copy and Content Marketing Hacks at  https://www.facebook.com/groups/copywritingandcontenthacks/  and for more information on the wizards used to make outstanding sales copy check out https://www.CopyandContent.ai

  • The Ultimate Guide to Keeping New Buyers Happy and Engaged

    So, you’ve made a sale! Congrats! But now comes the critical part: how do you keep those new buyers satisfied and eager to return for more? Here’s the deal: it’s not easy to earn trust, especially from someone who’s never interacted with you before. They’ve taken a leap of faith, trusting that you’ll not only…