Author: Jim Edwards
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Learn How to Set Yourself Apart from “Experts” in Your Field [Podcast 282]
Jim Edwards and Stew Smith discuss getting your information from “experts”. It is wise to be able to differentiate information, knowledge, know-how, and wisdom. Check out this video of how to set yourself apart from everyone else spewing information. Be able to share your knowledge and experience that Chat GPT does not share. Try out…
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Why Some Bonus Stacks Work (And Some Don’t)
By Someone Who’s Seen More Funnels Than a State Fair Food Stand Bonus stacking is the strategy people think they understand until they try it, flop harder than a squirrel jumping face first into a frozen birdbath and then swear it doesn’t work (while blaming some “guru” for their crap results). The truth is simple.…
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Adding Value to Existing Products and Services [Podcast 281]
Jim Edwards and Stew Smith discuss adding value to your products and services with a variety of options: bundles, new freebies, and specials. Then we do a Value Ladder Genie walk-thru using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on…
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From Freebie to Premium: How to Build Your Value AND Your Income
Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that…
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Stop Playing Small: Transform ANY Offer with Explosive Value This Season!
‘New Year, New You’ isn’t just a motivational mantra; it’s a golden opportunity for you to reinvent your offers… and your life! If your sales don’t match your goals, it’s time to rethink your value stack… NOT your price! Here’s how to supercharge your offers for maximum impact AND profit. The Secret to a High-Converting…
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Turn A Single Webinar Into An Evergreen Cash Machine (Without Recording Again)
Let’s start with a little honesty sandwich… You poured your heart into that webinar. Spent weeks (maybe months) crafting the slides, tweaking your offer, practicing your pitch, and psyching yourself up to deliver it live. And it crushed. People loved it. Chat blew up. Sales came in. Then you thought… “If only I could do…
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Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
Jim Edwards and Stew Smith discuss the options available after you create a useful piece of content, such as a video/webinar. Check out this laundry list of sharing and re-sharing important content that helps more people see your offer, opt in, or reverse-squeeze to opt in. Check out this to-do list Jim makes. Check out…
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The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
You’ve probably heard this one before:“People don’t buy products… they buy value.” Sounds good, right? But here’s the kicker, most marketers throw the word “value” around like confetti at a cheap Vegas wedding… and their “value stack” looks like a sad little pile of coupons from the back of a placemat at a dive diner.…
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Best Ways to “Cash In” with Your Book [Podcast 279]
After you write a book – then what? It is not magic that get eyeballs on your book, it is work – marketing. Jim Edwards discusses many ways to make money off of your newly written book – sell books + use it as the authority tool to sell bigger priced services (coaching, course, high…
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Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards [Podcast 278]
What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more…