Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience. However, there are certain mistakes people make over and over again when crafting their sales letters that can…
I recently gave a presentation on AI at a major conference in Florida. Afterwards, an older gentleman with a very serious expression came up to me with a fairly confrontational comment. He told me AI content wasn’t legit since it wasn’t written by a human. He felt very strongly that content created by AI was…