(And How a Simple Tool Can Save You)
- Discover how a simple tool drives real results.
- Five essential steps to create a REAL roadmap.
- Uncover the secret to maximum sales potential.
But first… a quick story!
Unlock the Secret Weapon
That Transformed Our
Marketing Chaos!
Let me take you back to the days when I approached our weekly marketing meetings like a headless chicken.
We would gather each week to “strategize.” I would stand there and say “What are we gonna do this week?”
I left those meetings feeling like we’d just been on a “spin-and-puke” roller coaster ride – thrilling and nauseating… but lacking any real direction.
FACT: we were reinventing the wheel every single time, grasping for straws while repeating the same old promotions like a karaoke nightmare.
Then I asked
the right question…
One fateful Thursday, as the meeting hit a dead end. Everyone was tired and pissed off. (Okay, actually I was tired and pissed off… the team was just keeping their heads down waiting for my sanity to return.)
I paused mid-sentence to ask a simple, yet profound question: “What would a master marketer do?”
The Zoom room fell silent as if I’d spoken in Pig Latin. I’m sure they were thinking “Hey dumbass, you’re supposed to be a master marketer!”
But then, just as the suspense was about to suffocate us, the answer came – create a marketing calendar for the next quarter! Then the voice also said…
Plan That Sh*t Out!
Like a choir of angels in perfect harmony, we all nodded, and just like that, the clouds parted and rays of heavenly sunshine beamed down upon our collective brains. (Okay, maybe there was a hot pot of strong coffee involved.)
With this newfound revelation, we dove headfirst back into the chaos that was our current digital marketing strategy.
And, we kept it really simple…
Monthly campaign.
Weekly theme.
Daily action.
All promotional ideas were mapped out like a treasure map, leading us to the promised land of consistent, confusion-free marketing.
For the first time in a long time, we were no longer relying on hope and a pinch of good luck! We were warriors armed with a plan, ready to conquer the market with purpose! (And my team wasn’t frustrated with my disorganized behavior or crappy leadership.)
It Worked.
As the weeks rolled on, we found ourselves kicking butt with a ton of momentum!
Our monthly meetings to plan one month ahead felt more like fun than the stress fests of old. Additionally, quarterly check-ins allowed us to adjust our direction before we crashed into a brick wall.
The icing on the cake? Sales surged like caffeinated squirrels at a nut festival, and our internal morale hit new heights. (They loved me again!)
Looking back, I can’t begin to understand how we ever functioned without that marketing calendar.
So my friend, if you’re out there without a marketing calendar, let me tell you: you’re doing yourself, your team, and your bank account a huge disservice without it.
Cooking up a clear, actionable plan not only transformed our marketing strategies but also saved our sanity.
So, do yourself a favor – get one by following this simple plan (and use the tool)!
Transform Your
Marketing Plan In
Five Simple Steps
Obviously, Creating a marketing calendar can transform your business. As I mentioned above, it provides clarity, direction, and actionable tasks that lead to increased sales.
Follow these five steps to create a practical marketing calendar that drives results throughout the year.
Step 1: Define Your Yearly Goals (The Compass)
Start with the big picture. What is your main objective for the year? Make sure you can summarize it in a clear and concise statement. Focus on what you want to achieve.
For example, if your goal is more sales (which it should be!), ensure that everything you plan aligns with that objective. This yearly “big picture” serves as your compass throughout the marketing process.
Step 2: Outline Monthly Themes (The Map)
Now that you have your yearly goal, break it down into manageable parts by establishing monthly themes.
Each month should focus on a specific aspect of your marketing strategy that feeds into your larger objective.
For example, if your annual goal is increased sales, you might dedicate a month to developing marketing funnels. This focused theme allows you to build momentum and set the stage for your week-to-week activities.
Step 3: Break Down Weekly Actions (The “Zoomed In” View)
With your monthly theme in place, it’s time to drill down into weekly tasks. Each week should support your monthly theme with specific objectives and actions.
Continuing with the marketing funnels example, one week could focus on optimizing sales funnels while another might concentrate on lead generation tactics.
Make sure your weekly goals are realistic and measurable so you can assess progress and make adjustments as needed.
Step 4: Set Daily Tasks (The GPS Coordinates)
Finally, break down your weekly goals into daily tasks. Each day should have clear objectives that tie directly back to your weekly goals.
If you are focusing on sales funnels this week, one day might involve creating content for order bumps, while another day could be dedicated to brainstorming one-time offers.
Daily tasks keep you on track and ensure that the steps you are taking are leading you toward your larger goals.
Step 5: Keep It Flexible and Review Regularly
Your marketing calendar is a living document. It should evolve and adapt to market conditions, feedback, and performance results. Set aside time each month to review what’s working and what’s not. If a particular strategy isn’t working, be agile enough to tweak your calendar. This flexibility will allow you to pivot as necessary without losing sight of your “big picture” goals.
In conclusion, a well-structured marketing calendar is essential, especially in this hectic world we live in. By defining yearly goals, outlining monthly themes, breaking them down into weekly actions, and setting daily tasks, you create AND navigate a clear roadmap to success.
Start implementing these steps today, and watch how your focused approach leads to increased sales and growth without the overwhelming struggle of figuring out “what to work on next.”
Weekly Planning
Made Easy
Take your marketing strategy to the next level when you use The Weekly Sales Content Marketing Plan Genie. This powerful tool will help you streamline your marketing calendar and automatically create actionable plans every week. Don’t wait to boost your sales – get started now and watch your sales take off!
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