Tag: testimonialtuesday

  • It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]

    This is Sales Copywriting GOLD here folks.  Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly. It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT…

  • Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH [Podcast 20]

    Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials. BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page. You can find out more…

  • Testimonials – SCCMH [Podcast 12]

    Types of testimonials 1 – results oriented from your products from customers Prove to future customers that you have what they need AND it works! 2 – Endorsement of you or your company 3 – Celebrity or expert endorsement We all need proof that our products and services work and we need to know they work prior to…