Tag: storytelling

  • Weekly Update – July 3, 2024

    Article of the Week 5 Proven Open Loops – The Keys To A Captivating Presentation Or Sales Pitch Curiosity killed the cat. It also made the marketer, copywriter, and presenter rich. Why? Because open loops make people pay attention, even if they’d much rather be somewhere else doing anything other than paying attention to you!…

  • Weekly Update – June 19, 2024

    Article of the Week How I Finally Stopped Pricing My Stuff Too Low(And How You Can Too!) Use Value Vs. Cash Value Vs. Market Values Only one thing bothers me more than watching someone get overcharged… it’s watching someone consistently undercharge people. Undercharging people carries many ramifications as far as value and self-worth… as well…

  • Weekly Update – June 12, 2024

    Article of the Week When & WHY You Should Never Tell Your “Origin” Story Being able to tell your origin story is incredibly important in many different situations. Whether you’re doing a sales pitch, giving a presentation, or simply introducing yourself, sharing your background can provide valuable context and build stronger connections. People are naturally…

  • Weekly Update – May 22, 2024

    Article of the Week From Selling Houses to Selling Dreams: How I Used Personal Storytelling to Skyrocket Sales It was a pivotal moment. I had just attended a conference about web marketing and had learned about the power of long-form sales letters. The trainer emphasized the importance of using a compelling story to kickstart the…

  • Your Ultimate Storytelling Tool

    Storytelling is a powerful tool in making emotional connections and driving sales. It’s a tool that can captivate attention, elicit empathy, and make information memorable. However, not everyone finds it easy to tell their story in a compelling and effective way. That’s why we’re excited to introduce My Story Genie – the ultimate storytelling tool…

  • Weekly Update – December 27, 2023

    Article of the Week Crafting Unforgettable Stories: The Six C’s to Storytelling Success Little Johnny – “Grandpa, tell me a story before we go to bed!” Big Johnny – “Grandpa, tell me a story about when we were little kids!” High-Ticket Customer – “Jim, I really love that story you told us about your first…

  • Weekly Update – May 17, 2023

    Jim’s Golden Nuggets #1 Best Story You Can Tell As An Affiliate (your own) Are you looking for a way to set yourself apart from the competition in the world of affiliate marketing? Let me give you a little secret: The BEST story you can tell to close a sale is your own. That’s right,…

  • Build a List or a Tribe? – SCCMH [Podcast 159]

    Jim Edwards and Stew Smith discuss the difference between building a list that you pepper with emails (that often get deleted) or you build a tribe that would pay for your newsletters and emails because you add so much value to them. Check out the Facebook Group – Sales Copy Writing and Content Marketing Hacks with…

  • Six Questions to Build a Sales Story – SCCMH [Podcast 150]

    Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…

  • What Makes a Good Story? SCCMH [Podcast 137]

    What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story? This is part two of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138. Check out…