Tag: podcast

  • Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]

    Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership. Don’t forget to join the Facebook group Sales Copy Writing and Content Marketing Hacks with Jim Edwards.  This…

  • Six Questions to Build a Sales Story – SCCMH [Podcast 150]

    Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…

  • Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

    Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field. Check out the Facebook Group – Sales Copy Writing and Content Marketing…

  • CARVER Method for Business – SCCMH [Podcast 148]

    Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well. CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business but also the business market and competitors? Let’s put…

  • Communications is KEY! – SCCMH [Podcast 147]

    Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail…

  • The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]

    Jim Edwards and Stew discuss the OODA Loop – Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim…

  • The 5 E’s of Product Launch – SCCMH [Podcast 145]

    The Five E’s of Launching a Product. Check out the walk through by Jim Edwards as he explains the proper product launch in five easy step using the Five E’s.  Don’t forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwards for a community of over 20,000 like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks Get…

  • Get It Done Mindset – SCCMH [Podcast 144]

    Jim and Stew discuss focusing on a Get It Done Mindset as we wrap up 2021 and head into 2022. Ask yourself:  How bad do you really want it?  Then be honest with the assessment – You may not want it bad enough IF…. You keep getting distracted by things that harm your focus. You…

  • Marketing Diary – Do One Daily – SCCMH [Podcast 142]

    Jim and Stew discuss the importance of having an idea creation to-do checklist, but more importantly a marketing diary. Be honest with yourself and write down what you ACTUALLY did. Often the truth is somewhere in the middle of your plans and schedule and doing nothing. Don’t forget the Facebook Group Sales Copy Writing and…

  • Using Quotes to Your Advantage in Content Marketing – SCCMH [Podcast 141]

    Jim Edwards discusses many ways to use quotes for content and why it is important to use  quotes from yourself, customer’s testimonials, people in the same market, and/or famous people. These quotes can make excellent content for marketing your products and services. Watch as Jim and Stew show you how.   Don’t forget the Facebook…