Tag: one time offer

  • A Great One-Time Offer Does Not Sell More. It Removes the Next Problem.

    Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process.   Most OTOs don’t create the Next-Pressure / Problem & Solution Principle   Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a…

  • The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]

    Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them?   Ask this instead: What will help them get the result they just paid for faster, better, or easier?   A great bump usually does one of four things: Improves…

  • The Perfect Follow-Up Email Sequence?

    As an entrepreneur, you know the importance of creating a strong bond with new customers. But when it comes to following up with email, it’s easy to get overwhelmed with all the possibilities (and advice from everyone and their well-meaning brother!). A welcome email sequence is a great way to show new customers you value…