Tag: newpodcast
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It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]
This is Sales Copywriting GOLD here folks. Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly. It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT…
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Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH [Podcast 20]
Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials. BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page. You can find out more…
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Polishing Your Salescopy for Max Sales – SCCMH [Podcast 19]
Take sales copy from 90% to 95-100% and perfect for you and your business. Start with the Title and Headlines – make sure you have hook to help get eyes on you. Have a hook to build curiosity that resonates with your target audience. Does your sales copy – discuss a problem and how to…
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Testing Your Sales Copy – Bettering Your Best – SCCMH [Podcast 10]
Jim drops some knowledge bombs on how to test your sales copy on your site or in video sales letters. The focus of this discussion is getting more money from the SAME traffic. To do this you have to test ONE THING AT A TIME. For instance, make only ONE CHANGE: Test a headline or…
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Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]
Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting. A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about yourself – Talk TO the customer 4…