Tag: Marketing Psychology

  • 3 Ways to Inject Urgency Into an Evergreen Offer Without Lying

    Just because your offer is always available doesn’t mean you can’t make it urgent for them to buy now. Marketers have a weird relationship with urgency. They know it works. They know people procrastinate. They know a good deadline can turn “I’ll think about it” into “Where do I put my credit card?” But then…

  • Activate the DOING Part of the Brain and Get Things Done (Jim Edwards) [Podcast 244]

    Jim Edwards and Stew Smith talk about getting things done and tapping into the brain’s hidden potential. Whenever this question is asked, I go down a rabbit hole in psychology and physiology studies. While these are useful in naming the chemical processes that occur when people succeed at accomplishing tough things, the debate about what…

  • Weekly Update – July 26, 2023

    Jim’s Golden Nuggets Psychological Triggers: How To Make INSTANT Emotional Appeals in Your Optin Page Copy Read on for the rest of the story… Let’s talk for a minute about psychological triggers and how they apply to your opt-in page for maximum conversions. First off, what is a psychological trigger? My definition of a psychological…