Tag: learn
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It’s Not What It Is – It’s What It Does – SCCMH [Podcast 21]
This is Sales Copywriting GOLD here folks. Jim and Stew discuss a problem most of us have as entrepreneurs – actually selling our products / services incorrectly. It’s Not What It IS… It’s What It DOES! When it comes to sales copywriting, one of the biggest mistakes people make is getting hung up on WHAT…
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Case Study vs Testimonials – What is the Difference? How to Use Them? – SCCMH [Podcast 20]
Jim Edwards and Stew Smith discuss the differences and all the ways to use both case studies and testimonials. BONUS – Jim walks us all through the Case Study and Testimonial Funnel Script Wizard to build an interview for satisfied customers and build a killer segment for your testimonial page. You can find out more…