Tag: leadmagnets

  • 5 Biggest Mistakes People Make With Lead Magnets

    Quality, not quantity, make a great lead magnet. If you want to build a huge, rabid, responsive list, keep your lead magnet focused on a SINGLE “Big Idea, Solution, or Payoff” your target audience REALLY wants. Focus on a single, HUGE promise that’s important to your target audience. If you structure your lead magnet wrong,…

  • Bump Offers, One Time Offers And When to Use Them – SCCMH [Podcast 90]

    Jim Edwards and Stew Smith answer the question: Has anyone ever tried putting a “bump” offer on a free lead magnet page? First he explains thoroughly the differences between Order Bumps, Bump Offers, and One Time Offers (OTO) with some great analogies that helps even the beginner entrepreneur understand the importance of these “upsells”.  Check…