Tag: Jim Edwards
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Learn How to Set Yourself Apart from “Experts” in Your Field [Podcast 282]
Jim Edwards and Stew Smith discuss getting your information from “experts”. It is wise to be able to differentiate information, knowledge, know-how, and wisdom. Check out this video of how to set yourself apart from everyone else spewing information. Be able to share your knowledge and experience that Chat GPT does not share. Try out…
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Adding Value to Existing Products and Services [Podcast 281]
Jim Edwards and Stew Smith discuss adding value to your products and services with a variety of options: bundles, new freebies, and specials. Then we do a Value Ladder Genie walk-thru using the CopyandContent.ai Genie with hack-like skill. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more information on…
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Getting More Eyeballs on Your “Live” Event Video/Webinars [Podcast 280]
Jim Edwards and Stew Smith discuss the options available after you create a useful piece of content, such as a video/webinar. Check out this laundry list of sharing and re-sharing important content that helps more people see your offer, opt in, or reverse-squeeze to opt in. Check out this to-do list Jim makes. Check out…
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The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
You’ve probably heard this one before:“People don’t buy products… they buy value.” Sounds good, right? But here’s the kicker, most marketers throw the word “value” around like confetti at a cheap Vegas wedding… and their “value stack” looks like a sad little pile of coupons from the back of a placemat at a dive diner.…
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Best Ways to “Cash In” with Your Book [Podcast 279]
After you write a book – then what? It is not magic that get eyeballs on your book, it is work – marketing. Jim Edwards discusses many ways to make money off of your newly written book – sell books + use it as the authority tool to sell bigger priced services (coaching, course, high…
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Using Hooks as the Bright Shiny Object for Trendy Topics with Jim Edwards [Podcast 278]
What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more…
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From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!
How to Turn “I’ll Be There” Into “I’m Already Logged In!” Have you ever run a webinar, challenge, or training and wonder why your “registered attendees” vanish into thin air the second you go live? It’s like hosting a party where 200 people RSVP “HECK YES!” and then only your Aunt Mildred shows up, 10…
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Don’t Let Your Webinar Funnel Flop This Holiday Season!
(Fixing Your Webinar Funnel: Steps To Improve Conversions) The holiday season is the perfect time to maximize profits, but is your webinar funnel ready to take advantage? This article reveals how small tweaks can create a tidal wave of sign-ups and conversions, ensuring your offerings shine throughout this festive sales period. Don’t let your hard…
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Jim Edwards Has an Ahaa Moment with Simplifying Funnel Marketing [Podcast 277]
What attracts people? Bright, shiny objects and trendy topics are hooks that draw eyeballs to your products and services. Stew and Jim kick a few topics where trends can match your hooks to really make a positive impact on sales. Check out the Facebook Group Sales Copy and Content Marketing Hacks at https://www.facebook.com/groups/copywritingandcontenthacks/ and for more…
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How To Use Order Bumps And One-Time Offers Without Looking Desperate
Know the difference between the two and stop sounding like a used-car salesman. Order bumps and one-time offers (OTOs) both lift average order value, but they work differently – and you design them differently. The Basic Difference Order Bump: small, complementary, one-click add-on at checkout. Quick yes/no. Often a standalone product elsewhere. Think: companion workbook,…