Tag: copywriting

  • Lead with Soul and End with DATA – Develop Sales Letters and Product Descriptions with Jim Edwards [Podcast 256]

    Jim Edwards and Stew Smith discuss how to write compelling sales copy for books, courses, and any product/service in your business by leading with SOUL and ending with DATA. In this presentation, I’ll guide you through a step-by-step process to plan a profitable map that automatically creates profits. If you’re serious about maximizing your earnings,…

  • Jim Edwards Explains Copy-Hacking vs Sales Copy Writing [Podcast 252]

    With the expertise of Jim’s 30+ years as a sales copywriter and entrepreneur, we guide you through the Super Explainer Video Genie to develop a concise (or comprehensive) video script for any business or sales purpose. Check out these amazing copywriting software genies that enable you to get more done in a shorter amount of…

  • The “Copy Hacks” that Pack a Punch

    (Your NEW Secret Weapon in Marketing Warfare) In my world, if you were to check Webster’s Dictionary for a definition of the term “copy hacking”, you might find something that reads like this: “Copy Hacking” Definition: A method of creating compelling sales messages and marketing content that leverages proven frameworks to simplify the copywriting process.…

  • Mastering Irresistible Offers

    In this exclusive video from the International Maxwell Conference, Jim Edwards takes the stage and completely blows the audience away with his game-changing presentation on crafting “Offers They Can’t Refuse” (yep, just like The Godfather). Jim breaks down his powerful Offer Stack Formula, showing exactly how he creates offers so irresistible, they practically sell themselves!…

  • Weekly Update – June 19, 2024

    Article of the Week How I Finally Stopped Pricing My Stuff Too Low(And How You Can Too!) Use Value Vs. Cash Value Vs. Market Values Only one thing bothers me more than watching someone get overcharged… it’s watching someone consistently undercharge people. Undercharging people carries many ramifications as far as value and self-worth… as well…

  • Weekly Update – June 12, 2024

    Article of the Week When & WHY You Should Never Tell Your “Origin” Story Being able to tell your origin story is incredibly important in many different situations. Whether you’re doing a sales pitch, giving a presentation, or simply introducing yourself, sharing your background can provide valuable context and build stronger connections. People are naturally…

  • AI Genie Walk-Throughs with Jim Edwards (3,5,7 Word Hook Genie) [Podcast 226]

    Jim Edwards and Stew Smith discuss creating a hook for any title, headline or email subject line using the 3,5,7 Work Hook Genie. We go through a hook creation in less than 5 minutes, creating a hundred options. Check out https://CopyandContent.ai/ for access to sales copywriting and content marketing for all your business writing needs.…

  • AI Genie Walk-Throughs with Jim Edwards (User Profiles, Avatars, and Results) [Podcast 225]

    Jim Edwards and Stew Smith discuss creating a user profile that coordinates with your avatar and your content/sales result. Check out https://CopyandContent.ai Genies and Online Coaching Programs for all of your copywriting and sales and online marketing needs. Let the Avatar-enabled Genies do the work for you. Jim and Stew share ideas on getting something that is…

  • Return on Relationships with Christopher Vos and Jim Edwards [Podcast 224]

    Try expressing gratitude to your customers! Jim and Stew interview Christopher Vos and discuss saying thanks specifically to those who have supported your business. If you want more return customers, thank those who have been with you on your entrepreneurial journey. Christopher Vos is the creator of Return on Relationships, (https://therormethod.com) and he shows how…

  • Weekly Update – April 24, 2024

    Article of the Week Beyond the Headline: 4 Key Areas That Can Make or Break Your Sales Letter In order to maximize sales and conversions on your sales letters, it’s important to thoroughly test and optimize various elements beyond just the headline. YES! The headline is the most important element to test and optimize. I…