Category: Weekly Updates

  • These Old School Promotions Still Make Money!(If You Apply Them)

    Before my breakthrough in 2001, my business felt like the little pig’s house made of straw… a high wind and it was all over! I had several books and was managing to make ends meet, but it all seemed random and unpredictable. There was no solid system in place, and that lack of direction was…

  • Top 3 Ways To Promote Your New Book

    Congratulations! You’ve poured your heart and soul into your book, and now you’re clutching that shiny new book in your hands. But here’s the million-dollar question: how do you actually sell it? Let’s dig into the three strategies that will supercharge your book marketing efforts and get the sales rolling in. First things first: you…

  • Turn Books To Cash On Autopilot: Anatomy Of A Book Funnel

    Imagine logging into your dashboard one morning and seeing the sales numbers spike – cha-ching! Your book funnel is working its magic, turning curious readers into cash while you sip coffee in your PJs. Sounds dreamy, right? Well, it CAN be your reality… But only if you follow the specific anatomy for this special type…

  • Copy Hack Your Way to Success

    When it comes to selling something, there’s a secret trick that doesn’t require you to become a master of copywriting. It’s called copy hacking. And guess what? You can do it too! To copy hack your way to more sales, the first step is understanding what copy hacking means. Imagine you want to build a…

  • The Art of “Copy Hacking” The Perfect Offer (For YOUR Ideal Customers)

    Imagine walking into a store. You see two similar books on real estate side by side, but one of them has a big sign that says, “Save $16,744 on commissions! Sell your house in less than 30 days!” Which one would you pick? Most likely, the one with the exciting promise. That’s the magic of…

  • Hacking Together A Million Dollar Sales Story With 6 Simple Questions

    The first time I ever saw anybody teach how to write a 1-page sales letter, the most important thing the speaker said was “Start with a story!” Great advice, but…. I didn’t have the money to invest in his course to learn how to tell that story. But I saw the value in figuring it…

  • My “Copy Hacking” Formula For Headlines That Sell!

    (Unlock the Insider Secrets to Irresistible Headlines That Grab Attention… and Drive ACTION!) Discover the secret sauce to crafting headlines that make your audience stop scrolling! Unlock powerful formulas that transform your results in just a few tweaks. Learn how to hack your headlines for maximum impact! Have you ever scrolled happily along only to…

  • The “Copy Hacks” that Pack a Punch

    (Your NEW Secret Weapon in Marketing Warfare) In my world, if you were to check Webster’s Dictionary for a definition of the term “copy hacking”, you might find something that reads like this: “Copy Hacking” Definition: A method of creating compelling sales messages and marketing content that leverages proven frameworks to simplify the copywriting process.…

  • How to Pivot Your Marketing Strategy in Real Time To Make a LOT More Sales!

    (What if your next marketing tweak could unlock an unexpected avalanche of revenue?) Turn unexpected opportunities into sales by adapting your marketing plan. How to tweak your approach in real time and ditch what doesn’t work. Why a flexible marketing calendar can be your secret weapon. Read on for the whole story! When the winds…