Category: Weekly Updates
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If Your Marketing Plan Had Gone Off the Rails, Start Here
It’s the third week of January and it’s time to have a little heart-to-heart. Because right about the third week of January is when most people quit: Quit working out. Quit watching what they eat. Quit their New Year’s resolutions. … and pretty much go back to what they were doing ±3 weeks ago This…
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The Content Creation Lesson I Learned the Hard Way
You know that feeling when you’re staring at a whiteboard, crammed full of ideas, and your team is on Zoom, ready to tear each other’s hair out? Yeah, that was me a while back. I was stubbornly trapped in the notion that the more complicated our content plan, the more valuable it was. And my…
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The Three Essential Calendars For Marketing Success
(Why you’ve been planning your marketing all wrong!) New year… new you… new plan. Right? Everybody’s got the plan and the dream that “This year is going to be different!” This year, we’re all going to get rich! Everything’s going to hum along like a well-oiled machine… until about January 15th. That’s when the wheels…
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If You Want To Plan Your Big Offer Funnel in One Day, Don’t Do These Things
Let’s get one thing straight: planning a funnel in a single day is a trap for most people – not because speed is bad, but because they plan the wrong things. Too many people mix up planning their funnel with actually creating it. They think that a quick afternoon can whip up a money-making machine.…
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Why Some Bonus Stacks Work (And Some Don’t)
By Someone Who’s Seen More Funnels Than a State Fair Food Stand Bonus stacking is the strategy people think they understand until they try it, flop harder than a squirrel jumping face first into a frozen birdbath and then swear it doesn’t work (while blaming some “guru” for their crap results). The truth is simple.…
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From Freebie to Premium: How to Build Your Value AND Your Income
Have you ever thought about why some people give away free stuff while others charge for it right away? (Maybe that’s what you’re doing?) A lot of folks believe that starting with freebies is the only way to go. They think it helps build a list of potential buyers. What they’re really thinking is that…
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Stop Playing Small: Transform ANY Offer with Explosive Value This Season!
‘New Year, New You’ isn’t just a motivational mantra; it’s a golden opportunity for you to reinvent your offers… and your life! If your sales don’t match your goals, it’s time to rethink your value stack… NOT your price! Here’s how to supercharge your offers for maximum impact AND profit. The Secret to a High-Converting…
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Turn A Single Webinar Into An Evergreen Cash Machine (Without Recording Again)
Let’s start with a little honesty sandwich… You poured your heart into that webinar. Spent weeks (maybe months) crafting the slides, tweaking your offer, practicing your pitch, and psyching yourself up to deliver it live. And it crushed. People loved it. Chat blew up. Sales came in. Then you thought… “If only I could do…
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The Perfect Webinar Offer: How to Stack the Value Until They Say YES!
You’ve probably heard this one before:“People don’t buy products… they buy value.” Sounds good, right? But here’s the kicker, most marketers throw the word “value” around like confetti at a cheap Vegas wedding… and their “value stack” looks like a sad little pile of coupons from the back of a placemat at a dive diner.…
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From Signup to Show-Up: Writing Emails That Get Butts In Seats – Especially This Time Of Year!
How to Turn “I’ll Be There” Into “I’m Already Logged In!” Have you ever run a webinar, challenge, or training and wonder why your “registered attendees” vanish into thin air the second you go live? It’s like hosting a party where 200 people RSVP “HECK YES!” and then only your Aunt Mildred shows up, 10…