Tag: story

  • What Makes a Good Story? SCCMH [Podcast 137]

    What Makes a Good Story for Content Marketing? Let’s discuss some of the many ways to get deep into the psychology of sales copywriting with a good story. One sentence story? Short / Long Story? This is part two of the trilogy, Hook – Story – Offer on podcasts 136, 137 & 138. Check out…

  • Sales Copy Flow – Hook Story Offer – SCCMH [Podcast 87]

    Jim Edwards and Stew Smith discuss what makes salescopy work best for you. How your sales pages flow is important. Having a hook, a compelling story and a dynamite offer is how it works. You need to remind people that you have the answer to their problems and tell them what you, your products, and…

  • Jim’s Origin Story and Story Creation Tips – SCCMH [Podcast 8]

    Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires: 1 – Your Situation / Current Place in Life 2 – Decision / Idea / Event3 – Problems / Conflict – Challenges Occur…