Tag: stories
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Weekly Update – May 22, 2024
Article of the Week From Selling Houses to Selling Dreams: How I Used Personal Storytelling to Skyrocket Sales It was a pivotal moment. I had just attended a conference about web marketing and had learned about the power of long-form sales letters. The trainer emphasized the importance of using a compelling story to kickstart the…
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Weekly Update – December 27, 2023
Article of the Week Crafting Unforgettable Stories: The Six C’s to Storytelling Success Little Johnny – “Grandpa, tell me a story before we go to bed!” Big Johnny – “Grandpa, tell me a story about when we were little kids!” High-Ticket Customer – “Jim, I really love that story you told us about your first…
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Build a List or a Tribe? – SCCMH [Podcast 159]
Jim Edwards and Stew Smith discuss the difference between building a list that you pepper with emails (that often get deleted) or you build a tribe that would pay for your newsletters and emails because you add so much value to them. Check out the Facebook Group – Sales Copy Writing and Content Marketing Hacks with…
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Six Questions to Build a Sales Story – SCCMH [Podcast 150]
Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…