Tag: stewsmithfitness

  • Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]

    Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.   A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about  yourself – Talk TO the customer 4…

  • Jim’s Origin Story and Story Creation Tips – SCCMH [Podcast 8]

    Jim Edwards and Stew Smith discuss each others story and Jim shares his origin story with you. Following the “Hero’s Story Outline”, Jim walks you through the steps a good story requires: 1 – Your Situation / Current Place in Life 2 – Decision / Idea / Event3 – Problems / Conflict – Challenges Occur…