Tag: Stew Smith
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Why Most Entrepreneurs Make Product Launches Way Too Complicated [Podcast 317]
Simplify your product launch and sell more with less work Why do marketers make every product launch harder than it has to be? Because they’re adding variables like it’s a shopping list for the apocalypse. Crazy videos. Long indoctrination sequences. Interviews. Testimonials. Launch pages upon launch pages. You build a plan an army would struggle…
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Your Funnel Doesn’t Need More Promises. It Needs Receipts (aka testimonials) [Podcast 316]
Your customers are not refusing to give you testimonials. Most of them have never been asked at the right time, in the right way, after getting a result worth talking about. A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for…
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A Great One-Time Offer Does Not Sell More. It Removes the Next Problem. [Podcast 315]
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don’t create the Next-Pressure / Problem & Solution Principle Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a fitness plan,…
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them? Ask this instead: What will help them get the result they just paid for faster, better, or easier? A great bump usually does one of four things: Improves…
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The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path. Video Can Compress the Buying Decision Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing the dashboard, workflow, and finished output. …
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…
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Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, reduce wasted time in customer service, and ultimately increase the number of returning customers by staying CALM! The CALM Sequence: 1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision…