Tag: Stew Smith
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A Great One-Time Offer Does Not Sell More. It Removes the Next Problem.
Copy and Content coach Jim Edwards shows why a great OTO does not repair a broken first offer. It accelerates the purchase process. Most OTOs don’t create the Next-Pressure / Problem & Solution Principle Every meaningful purchase creates a new kind of pressure… or a new problem to solve. For instance, buy a…
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The Tiny Checkbox That INSTANTLY Makes Your Funnel More Profitable – The Order Bump! [Podcast 314]
Jim Edwards discusses how to create an order bump with AI. Most marketers ask the wrong question at checkout: What else can I sell them? Ask this instead: What will help them get the result they just paid for faster, better, or easier? A great bump usually does one of four things: Improves…
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The Video Sales Letter Compresses the Buying Decision with Customers [Podcast 313]
Jim Edwards discusses how and why a VSL does not replace reading. It removes reading as the only path. Video Can Compress the Buying Decision Suppose you sell software that turns a rough webinar transcript into a clear sales campaign. You could spend six paragraphs describing the dashboard, workflow, and finished output. …
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DEBATE: Short form or Long form Sales Letter (The Argument Asks the Wrong Question…) [Podcast 312]
The short-copy-versus-long-copy argument asks the wrong question. People argue about attention spans and word counts. But both short and long sales letters make money. The better question is: “How much uncertainty must I remove before the right buyer feels safe saying yes?” Some say, “Nobody reads anymore,” when what they really mean is, “Nobody reads…
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Kill Refunds and Explode Backend Sales with Return Customers using the CALM method by Jim Edwards [Podcast 309]
Jim Edwards and Stew Smith discuss how to communicate with customers to avoid chargebacks, reduce wasted time in customer service, and ultimately increase the number of returning customers by staying CALM! The CALM Sequence: 1. Confirm the decision Send this message immediately after purchase. Do more than say thank you. Name the decision…
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Buy, Borrow, and Build Traffic for Your Evergreen Business Funnel with Jim Edwards [Podcast 308]
Evergreen your emails, going live to evergreen, and setting up your evergreen funnel – now you need eyeballs to your content. But instead of blowing a bunch of money on Facebook ads, how about you listen to Jim Edwards’ system on driving traffic to your evergreen funnel? Buy traffic, Borrow traffic, Building traffic… Check out…
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The Fortune is In The Follow-Up (Mastering the Follow up sequence) [Podcast 307]
Check out how Jim Edwards helps business owners continue the follow-up process to not just set up sign-up pages, but continue the communication with show-ups and then make sales. Your communications should demonstrate the value you need for attending. See https://www.copyandcontent.ai for tons of training on figuring out the right sales copy and content marketing.…
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Ever Green Content Marketing – Build a Training and Keep Selling It [Podcast 306]
What to do Before, During, and After your live/recorded training program and keep it evergreen for long term sale! Jim Edwards and Stew Smith discuss how to get more bang for the buck with this online coaching show. Learn how to take action on what you just learned and be the coach that offers these…