Tag: social proof
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The Launch Checklist: What You Actually Need Done Before Pressing Go [Podcast 318]
“A deadline without consequences is just a suggestion wearing a watch.” If you are trying to launch a new product, service, or book, check out the GO Test Before you press go, ask five questions: Is the close date set? Is every major content and communication piece scheduled? Is the proof organized and matched to…
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Your Funnel Doesn’t Need More Promises. It Needs Receipts.
Your customers are not refusing to give you testimonials. Most of them have never been asked at the right time, in the right way, after getting a result worth talking about. A lot of businesses treat testimonials like tips at a restaurant. They hope one magically appears after the transaction, then feel awkward asking for…