Tag: sales strategy

  • Why Discounting Destroys Your Customer Base

    (The Truth About Sales Versus Value) If you build your business around discounts, you’re training people to wait for your next sale. I’ve seen this for thirty years: the store that runs a sale every weekend, the furniture showroom with faded “SALE” tags that have been on the sofas so long they look like part…

  • Why Most Sales Fail

    (The 3 Elements Missing From Your Promotions) Most sales fail for the same three reasons… all of which you can avoid. I learned that the hard way. Don’t be like me… watching sales die or watching chances slip by. Reason #1: Weak Offers I once sold a book all by itself, and it hardly moved.…

  • The Ultimate Guide to Keeping New Buyers Happy and Engaged

    So, you’ve made a sale! Congrats! But now comes the critical part: how do you keep those new buyers satisfied and eager to return for more? Here’s the deal: it’s not easy to earn trust, especially from someone who’s never interacted with you before. They’ve taken a leap of faith, trusting that you’ll not only…

  • The Winning Combination For MORE Sales!

    The Critical Difference Between Marketing and Business Plans And WHY It Matters For You Discover how a clear understanding of marketing VS business plans can supercharge your sales. Learn the secret to aligning your short-term marketing tactics with your long-term business goals to unlock real growth. How to create these essential plans and set your…

  • Chinese Carryout And A Happy Meal Made Me (and YOU) Rich

    This Simple Trick Could Triple Your Sales Overnight (Seriously!) If you’ve ever tried selling something online – whether it’s a digital product, a service, or even a physical item – you’ve probably heard the phrase “offer stack.” And if you’re like most people, your first reaction was probably: “What the heck is an offer stack,…

  • The Simple Formula for Turning Nightmares Into No-Brainer Offers

    (How to Transform Your Customer’s Pain Points into Profits) Imagine turning frustrations into exceptional offers where customers simply can’t say no! Here’s how to do it… Picture this: your ideal customer is staring down the barrel of a problem that feels like a raging wildfire (and they’ve got their foot stuck in a bucket of…

  • The Difference Between An “Offer” And An “Offer Stack”

    (Offer Stacks Matter If You Wanna Make A LOT Of Money!) When it comes to marketing, two crucial concepts that often get confused are the offer and the offer stack. An offer is essentially a promise your product or service makes to your target audience. This promise is intended to either solve a problem or…

  • Climb This “Ladder” To Guaranteed Success

    (Don’t leave this to chance!) What is a value ladder? A value ladder serves as a crucial roadmap for your business, guiding your prospect’s journey from initial contact to loyal, repeat customer. By implementing a value ladder, you not only define your offerings more clearly but also ensure that customers have a structured path to…

  • How a Single Sentence Tripled Our Success at a Major Conference

    (10 Seconds To Six Figures!) We were at the International Maxwell Conference in Orlando, surrounded by thousands of people. It was a sea of faces, all bustling with energy and enthusiasm. We had a booth at the conference, and our goal was simple… Sell Our Faces Off! However, we faced a significant challenge. When people…