Tag: podcasts

  • Branding, Titles, Headlines, and More – SCCMH [Podcast 161]

    Jim Edwards discusses the importance of being authentic in your business marketing when it comes to your branding, titles, headlines, logos, and more. Are you wasting money on branding when you could just focus on being authentic to build a brand for yourself… Continue Reading

  • Are You Strategic with your Consistent Content? – SCCMH [Podcast 160]

    Jim Edwards and Stew Smith discuss how to get more strategic with your content and actually have it work for you and see results (aka more profits). Are you strategic with your content? First of all, are you consistent enough to have a strategy of the type of content you post for your business. Here…

  • Build a List or a Tribe? – SCCMH [Podcast 159]

    Jim Edwards and Stew Smith discuss the difference between building a list that you pepper with emails (that often get deleted) or you build a tribe that would pay for your newsletters and emails because you add so much value to them. Check out the Facebook Group – Sales Copy Writing and Content Marketing Hacks with…

  • Case Studies and Testimonials for Your Business – SCCMH [Podcast 158]

    Jim Edwards and Stew Smith discuss the how to get and use awesome testimonials and make case studies to help you sell your products and services. Get more sales by showing people how other people succeed using your business. Check out the Facebook Group – Sales Copy Writing and Content Marketing Hacks with Jim Edwards for…

  • Asking the Right Questions to Build Effective Testimonials – SCCMH [Podcast 151]

    Jim and Stew discuss ways to get effective testimonials by simply asking the right questions to your customers. Check out these walk throughs by Jim using Funnel Scripts (https://www.funnelscripts.com) and the Quote Wizard in the premium membership. Don’t forget to join the Facebook group Sales Copy Writing and Content Marketing Hacks with Jim Edwards.  This…

  • Six Questions to Build a Sales Story – SCCMH [Podcast 150]

    Jim Edwards and Stew Smith discuss what it takes to become an expert story teller with your sales copy. Compelling stories can help you engage customers and get them to know you a little better as the expert who can help them with their problems through your products or services. Check out these six questions…

  • Are You Considered the Expert in Your Field? – SCCMH [Podcast 149]

    Jim Edwards and Stew Smith discuss what it takes to become an expert in your market. Are you perceived as the expert by future customers / current customers? Why? Experience? Education? Coaching / Teaching Ability? See what makes YOU the expert in your field. Check out the Facebook Group – Sales Copy Writing and Content Marketing…

  • CARVER Method for Business – SCCMH [Podcast 148]

    Jim and Stew discuss an old school Special Forces acronym for target analysis BUT we use it for assessing business opportunities and vulnerabilities as well. CARVER = Criticality, Accessibility, Recoverability, Vulnerability, Effect and Recognizability – How can you the CARVER acronym to assess your own business but also the business market and competitors? Let’s put…

  • Communications is KEY! – SCCMH [Podcast 147]

    Jim and Stew discuss how communications continue to change quickly in life and in business. Communication is KEY. Have you noticed the evolution of email going from everyone excited about “You’ve got mail?” to spam filters and mass delete feature? Some in the younger generation consider email about as formal of writing as snail mail…

  • The OODA Loop and Using It To Solve Business Problems – SCCMH [Podcast 146]

    Jim Edwards and Stew discuss the OODA Loop – Observe, Orient, Decide, and Act. No matter what situation we are in this process takes a split second (sometimes) to complete, while more difficult problems may take more than a few seconds to go from observation mode to acting on that observation. Check out how Jim…