Tag: online business marketing

  • The Secret to Evergreen Your Marketing Copy Without Making It Sound Stale

    Most evergreen copy has one giant problem. It feels “evergreen.” You can smell it from three scrolls away. The deadline feels fake. The urgency feels microwaved. The reference to the latest trend is about as fresh as a subway sandwich from 2019. And once your reader senses the copy is old, the magic is gone.…

  • Create Lead Magnets People Actually Want (In Under 30 Minutes)

    You already know you need a lead magnet. You have probably already made one. (or two… or three!) You might even have a handful of them sitting in a dusty Google Drive folder like digital tumbleweeds rolling past… blowing your hopes and dreams before them like little cotton balls of despair. And yet your opt…

  • The Three Essential Calendars For Marketing Success

    (Why you’ve been planning your marketing all wrong!) New year… new you… new plan. Right? Everybody’s got the plan and the dream that “This year is going to be different!” This year, we’re all going to get rich! Everything’s going to hum along like a well-oiled machine… until about January 15th. That’s when the wheels…