Tag: mistakes
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Don’t Shoot Yourself in the Foot: 10 Things Not to Do with Your Sales Letter
Creating a long form sales letter can be a great way to drive more sales for your product or service. Despite what haters say, long form sales letters work GREAT when selling to a rabid, targeted audience. However, there are certain mistakes people make over and over again when crafting their sales letters that can…
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#1 Mistake People Make With Leads (That costs them everything!)
If you ask your average (or even above average) business coach what the TOP mistakes are people make trying to convert leads into sales, they’ll tell you one of the following: 1. Not nurturing leads properly 2. Not having a system in place to follow up with leads 3. Not staying in touch with leads…
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Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]
Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting. A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about yourself – Talk TO the customer 4…