Tag: lethal

  • Ten Most Lethal Copywriting Mistakes – SCCMH [Podcast 9]

    Jim Edwards hits it out of the park with this top ten list focusing on mistakes in copywriting.   A brief synopsis is the following: 1 – No headline or title (or crappy one) 2 – Features only with no benefits or meaning 3 – Don’t talk about  yourself – Talk TO the customer 4…